The conceptual juice brand SQZD was created by the graphic designer Dimitrije Mokovic, and offers excellent inspiration for brands looking to market kids' beverages in a way that is both contemporary and playful.
The brand features three different flavors, including a Peach + Mango, a Strawberry + Kiwi, and a Black Cherry. Each beverage in the conceptual collection is without added flavors and colors, is 100% natural and is enriched with vitamins – ensuring that parents of young children can feel good about purchasing the drinks. The sparkling beverages are branded with simple yet playful imagery, and each features a bold color that reflects the colors of the fruits it is made with.
SQZD is able to be both contemporary and youthful in its branding, and can be targeted to children and adults alike.