Fizzique is debuting its first line of sparkling water products, which set themselves apart as not just 80-calorie beverages with zero carbohydrates, but also free-from drinks that contain 20 grams of whey protein isolate.
The first products from Fizzique, Fizzique Strawberry Watermelon and Fizzique Limon, are free from gluten, GMO ingredients, fats, sugars and artificial preservatives. Aside from just helping to provide refreshment, the beverages are branded to appeal to those who are looking to sate their hunger in between meals and ultimately, help them overcome any bad habits related to overeating.
As many consumers are now seeking out functional beverages with added benefits, as well as better-for-you alternatives to sodas and alcoholic beverages, many are turning to ready-to-drink protein-enriched drinks for the effortless maintenance of their health and well-being.
What's Driving This Trend
- Functional Beverages
- Opportunity to create innovative protein-infused drinks with added benefits for health-conscious consumers.
- Better-for-you Alternatives
- Potential for developing disruptive protein-enriched alternatives to sodas and alcoholic beverages.
- Ready-to-drink Protein-enriched Drinks
- Growing market for convenient and nutritious on-the-go protein beverages.
Who This Affects Most
- Beverage Industry
- Chance to disrupt the traditional beverage industry by introducing protein-enriched sparkling water and other functional drinks.
- Health and Wellness Industry
- Opportunity to tap into the health-conscious market segment and offer better-for-you alternatives to promote well-being.
- Fitness and Sports Nutrition Industry
- Market potential for protein-rich drinks as part of pre and post-workout nutrition.
