Circle Sparkling Protein is a range of better-for-you beverages that offer all the refreshment of typical sparkling drinks in a can, plus the benefits of protein. The light and bubbly beverages contain 20 grams of collagen peptides per can, plus 99 calories and a low—or no—amount of sugar.
The Circle Sparkling Protein drinks are available in fun flavors like Vanilla Pear, Lemon Mint, Watermelon Thyme and Raspberry Hibiscus, and they make it easy to get the body's most abundant protein in a convenient format. Collagen, which promotes whole-body health, plays a part in the formation of everything from skin and bones to joints and muscles. As protein supports health, strength and beauty, these canned drinks offer functional support for multiple systems on the go.
Image Credit: Circle
Key Themes Behind This Trend
- Sparkling Protein Beverages
- Opportunity for disruptive innovation: Create sparkling protein beverages with unique flavor combinations to cater to health-conscious consumers looking for functional drinks.
- Collagen Peptides
- Opportunity for disruptive innovation: Develop innovative collagen peptide products in various formats to target consumers seeking skin, joint, and muscle health benefits.
- Functional Convenience
- Opportunity for disruptive innovation: Explore convenient and ready-to-drink functional beverages that offer health benefits, low sugar content, and appealing taste to meet the on-the-go needs of consumers.
Where This Applies
- Beverage
- Opportunity for disruptive innovation: Collaborate with beverage manufacturers to create a new category of sparkling protein drinks that combine refreshment with protein benefits.
- Health and Wellness
- Opportunity for disruptive innovation: Partner with health and wellness brands to develop collagen peptide-based products that support overall health, strength, and beauty.
- Functional Food
- Opportunity for disruptive innovation: Work with functional food companies to incorporate collagen peptides into convenient, low-sugar food products that provide functional benefits.
