'Cool Waters' Hydrate Kids with Five Grams of Sugar or Less
Laura McQuarrie — February 27, 2019 — Lifestyle
References: appleandeve & prnewswire
Getting kids to stay hydrated with healthy beverages can be a challenge yet Apple & Eve launched Cool Waters as a line of vitamin-enhanced water for the on-the-go family. With many parents seeking out better-for-you options for their kids, including reduced-sugar drinks, these enriched water beverages help to satisfy thirst with just five grams of sugar or less, and 15 to 20 calories per box.
Cool Waters are available in cherry, tropical punch and strawberry flavors that are enhanced with 100% Vitamin C and organic fruit juice for natural sweetness.
Apple & Eve was inspired to create Cool Waters in response to the fact that many parents are looking to purchase low-to-no calorie beverages, as well as simple snacks and beverages that are lower in sugar and free from undesirable additives.
Cool Waters are available in cherry, tropical punch and strawberry flavors that are enhanced with 100% Vitamin C and organic fruit juice for natural sweetness.
Apple & Eve was inspired to create Cool Waters in response to the fact that many parents are looking to purchase low-to-no calorie beverages, as well as simple snacks and beverages that are lower in sugar and free from undesirable additives.
Trend Themes
1. Reduced-sugar Beverages - The trend for reduced-sugar drinks opens up opportunities for vitamin-enhanced waters for parents seeking out better-for-you options for their kids.
2. Organic Fruit Juice Beverages - The trend towards healthier beverage options for kids presents an opportunity for vitamin-enhanced water beverages to be made with organic fruit juice for natural sweetness.
3. Convenient, On-the-go Health Beverages for Kids - A shift towards healthier beverage options for kids gives rise to high-quality and convenient on-the-go drinks that are low in sugar and made with natural ingredients.
Industry Implications
1. Beverage - Beverage companies can capitalize on the trend towards healthier, low-sugar drink options for kids by incorporating Vitamin C and organic fruit juice to create hydrating on-the-go vitamin-enhanced water options.
2. Health and Wellness - The health and wellness industry can benefit from the reduced-sugar beverage trend by creating natural yet tasty and hydrating drinks that cater to the needs of parents seeking healthier, organic beverage options for their children.
3. Food and Snack - The food and snack industry can partner with beverage companies and create healthy snacking solutions that complement healthful drinks such as vitamin-enhanced waters low in sugar and free from undesirable additives.
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