Category
Lifestyle
Assisted Choices
Trend cluster
Category
Pragmatic
Vlogging
YouTube is used as a resource for life skills.
4.0
Trend score
Trend
What is the Pragmatic Vlogging trend?
Pragmatic Vlogging: Video blogs are commonly perceived as a space dominated by video game streams and makeup tutorials, however, as the reach of social media expands, more pragmatic forms of vlogging are observed. This ties into the push and pull of the accessibility of information online, with the needs of a less niche audience.
Trend themes
Themes within the Pragmatic Vlogging trend
Three behaviours holding the trend together01
Pragmatic Vlogging
The rise of pragmatic vlogging is observed as video blogs are commonly perceived as a space dominated by video game streams and makeup tutorials; it offers opportunities for social media influencers to expand their target audience and creates new needs to target.
02
DIY videos for everyday use
Bank of America's Money-Saving Videos Feature Tips and YouTube channel Tipsy Bartender's cocktail tutorial videos share simple and easy tips for everyday tasks; there are ample opportunities for companies to help people in their daily lives and differentiate themselves from competitors.
03
Virtual Reality in Education
L'Oreal's VR experience for hairstylists is an innovative model to teach hairstylists new tips and tricks; VR is a nascent yet promising technology to deliver immersive training across multiple industries.
Industry implications
What the Pragmatic Vlogging trend means for industry
Where the trend changes the playbookFor
Beauty and Personal Care
From L'Oreal to social media influencers, the beauty and personal care industry has used the power of video and social media to reach customers in new ways.
For
Food and Beverage
Tipsy Bartender's simple cocktail tutorials have massively popularized DIY mixing for young drinkers and brought the homebrewing trend in the mainstream.
For
Online Education
The pragmatic vlogging trend and L'Oreal's VR training model is evidence of the educational value of online video content; there is an immense potential for the education industry to upscale digital offerings across various disciplines.
Workshop question
In what way can your brand leverage online communities to educate and retain customers?
Trend signals
Trend signals for Pragmatic Vlogging
Trend score 4.0 out of 10, from popularity 64%, activity 48%, freshness 8%.
Popularity64%
Activity48%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Pragmatic Vlogging trend
5 featured examples from Sep 24, 2015 to Nov 3, 2016CategoryLifestyle
Video Cocktail Tutorial Sites
The 'Tipsy Bartender' Teaches Viewers to Make Exciting DIY Cocktails
Disruptive innovation opportunity: Create a meal-kit service that includes cocktail ingredients and step-by-step video tutorials, providing convenience and inspiration for home ba…
CategoryFashion
Male Makeup Tutorials
Actor Patrick Dempsy Helps Demonstrate His Wife's Lid Tint Product
The makeup industry is seeing a shift towards inclusivity and expanding their consumer base to include male and gender-nonconforming individuals.
CategoryBusiness
Virtual Hairstyling Programs
L'Oreal Created an Educational VR Experience Called 'Matrix Academy'
The beauty industry can benefit from using VR technology, remote learning, and interactive content creation to provide educational resources for professionals.
CategoryMarketing
Millennial Parenting Shows
'Millennial Moms' Offers Tips on How to Overcome Parenting Challenges
Companies offering parenting services, such as daycare, can utilize the millennial mom’s YouTube series to promote their services as well as participate in the growing social medi…
CategoryBusiness
Educational Finance Cartoons
Bank of America's Money-Saving Videos Feature Tips to Cut Spending
Innovating financial education for customers through animation and digital media.
