YouTube is used as a resource for life skills
Implications - Video blogs are commonly perceived as a space dominated by video game streams and makeup tutorials, however, as the reach of social media expands, more pragmatic forms of vlogging are observed. This ties into the push and pull of the accessibility of information online, with the needs of a less niche audience.
Workshop Question - In what way can your brand leverage online communities to educate and retain customers?
Trend Themes
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Pragmatic Vlogging — The rise of pragmatic vlogging is observed as video blogs are commonly perceived as a space dominated by video game streams and makeup tutorials; it offers opportunities for social media influencers to expand their target audience and creates new needs to target.
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DIY Videos for Everyday Use — Bank of America's Money-Saving Videos Feature Tips and YouTube channel Tipsy Bartender's cocktail tutorial videos share simple and easy tips for everyday tasks; there are ample opportunities for companies to help people in their daily lives and differentiate themselves from competitors.
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Virtual Reality in Education — L'Oreal's VR experience for hairstylists is an innovative model to teach hairstylists new tips and tricks; VR is a nascent yet promising technology to deliver immersive training across multiple industries.
Industry Implications
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Beauty and Personal Care — From L'Oreal to social media influencers, the beauty and personal care industry has used the power of video and social media to reach customers in new ways.
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Food and Beverage — Tipsy Bartender's simple cocktail tutorials have massively popularized DIY mixing for young drinkers and brought the homebrewing trend in the mainstream.
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Online Education — The pragmatic vlogging trend and L'Oreal's VR training model is evidence of the educational value of online video content; there is an immense potential for the education industry to upscale digital offerings across various disciplines.
5 Featured, 44 Examples:
112,525 Total Clicks
Date Range:
Sep 15 — Nov 16
Trending:
Average
Consumer Insight Topics:
