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Pragmatic Vlogging

YouTube is used as a resource for life skills

Implications - Video blogs are commonly perceived as a space dominated by video game streams and makeup tutorials, however, as the reach of social media expands, more pragmatic forms of vlogging are observed. This ties into the push and pull of the accessibility of information online, with the needs of a less niche audience.
Workshop Question - In what way can your brand leverage online communities to educate and retain customers?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
95,293 Total Clicks
Date Range:
Sep 15 — Nov 16
Trending:
Average
Consumer Insight Topics:

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