Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Instagrammable
Accessory
Smaller pieces of the home incorporate a more modern aesthetic.
3.9
Trend score
Trend
What is the Instagrammable Accessory trend?
Instagrammable Accessory: In the age of global sharing, consumers see product consumption as a reflection of their personal brand. As a result, even home appliances -- specifically those that allow customization of the home, such as scent diffusers -- are incorporating a more Instagram-friendly aesthetic. This specific aesthetic includes more sleek, minimalist, delicate design.
Trend themes
Themes within the Instagrammable Accessory trend
Three behaviours holding the trend together01
Instagrammable Home Accessories
Consumers are seeing home appliances and décor as a reflection of their personal brand and, as a result, products are incorporating a more Instagram-friendly aesthetic.
02
Smart Aromatherapy Solutions
Diffusers are being designed with innovative technologies such as maglev technology and app-connectivity to create a luxurious and tranquil way of bringing about relaxation and enhancing overall wellbeing.
03
Layered Illumination Lights
Users have the option to interchange with different panels to create a customized lighting experience that helps to relax, while also letting them regain focus on the task at hand.
Industry implications
What the Instagrammable Accessory trend means for industry
Where the trend changes the playbookFor
Home Decor Industry
There is an opportunity for businesses to incorporate Instagrammable and sustainable designs into home appliances as customers look to personalize their personal brand.
For
Aromatherapy Industry
Businesses can utilize innovative technologies, like maglev and smart app connectivity, to offer a more luxurious and comprehensive approach to aromatherapy and wellness.
For
Lighting Industry
The creation and marketing of customizable and modern lighting products can support a relaxed and focused mindset in the home and strengthen a mood-setting aesthetic in consumers' lives.
Workshop question
How does your product appeal to the design-conscious consumer? What design changes would you make so that people would find it irresistible to share online?
Trend signals
Trend signals for Instagrammable Accessory
Trend score 3.9 out of 10, from popularity 52%, activity 56%, freshness 8%.
Popularity52%
Activity56%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Instagrammable Accessory trend
7 featured examples from May 12, 2015 to Oct 25, 2017CategoryLifestyle
Automated Essential Oil Diffusers
Lumiere is a Smart Aromatherapy Solution Containing Custom Pods
Disruptive innovation opportunity: Combine essential oil diffusers with smart home technology to create a seamless and personalized well-being experience.
CategoryEco
Recycled Reed Diffusers
All Elements of Hello Natural's DIY Diffuser Are Upcycled
Home fragrance companies can develop reusable and sustainable options for consumers, such as creating kits with upcycled materials
CategoryArt & Design
DIY Decorative Diffusers
This DIY Reed Diffuser Project Includes Tiny Triangular Flag Decor
Businesses in the craft supplies industry can provide materials for DIY home decor projects.
CategoryTech
Layered Illumination Lights
The Glowscenes Story Book Ambient Lighting Have Interchangeable Panels
The home decor industry could benefit from developing lighting products that incorporate multicolored illumination and interchangeable panels.
CategoryLifestyle
Rotating Oil Diffusers
iAN Yen and Design YxR's Diffuser Design Blends Technology and Physics
The home fragrance industry can capitalize on the trend of centrifugal diffuser designs to offer innovative and stylish ways to disperse scents in interiors.
CategoryArt & Design
Smart Stress Diffusers
The Boom Aromatic Humidifier Uses Scents to Calm the Body
The health and wellness industry can benefit from incorporating smart stress diffusers into their product line-up, encouraging consumers to prioritize mental health.
CategoryLifestyle
App-Connected Salt Lamps
The 'Zencube' is a Stylish and Healthy Home Accessory
Disruptive innovation opportunity: Introduce smart, aesthetically pleasing home decor items that offer functional benefits and integrate seamlessly with various interior design st…
