Smaller pieces of the home incorporate a more modern aesthetic
Implications - In the age of global sharing, consumers see product consumption as a reflection of their personal brand. As a result, even home appliances -- specifically those that allow customization of the home, such as scent diffusers -- are incorporating a more Instagram-friendly aesthetic. This specific aesthetic includes more sleek, minimalist, delicate design.
Workshop Question - How does your product appeal to the design-conscious consumer? What design changes would you make so that people would find it irresistible to share online?
Trend Themes
1. Instagrammable Home Accessories - Consumers are seeing home appliances and décor as a reflection of their personal brand and, as a result, products are incorporating a more Instagram-friendly aesthetic.
2. Smart Aromatherapy Solutions - Diffusers are being designed with innovative technologies such as maglev technology and app-connectivity to create a luxurious and tranquil way of bringing about relaxation and enhancing overall wellbeing.
3. Layered Illumination Lights - Users have the option to interchange with different panels to create a customized lighting experience that helps to relax, while also letting them regain focus on the task at hand.
Industry Implications
1. Home Decor Industry - There is an opportunity for businesses to incorporate Instagrammable and sustainable designs into home appliances as customers look to personalize their personal brand.
2. Aromatherapy Industry - Businesses can utilize innovative technologies, like maglev and smart app connectivity, to offer a more luxurious and comprehensive approach to aromatherapy and wellness.
3. Lighting Industry - The creation and marketing of customizable and modern lighting products can support a relaxed and focused mindset in the home and strengthen a mood-setting aesthetic in consumers' lives.
7 Featured, 53 Examples:
273,610 Total Clicks
Date Range:
May 15 — Oct 17
Trending:
Warm
Consumer Insight Topics:
