Category
Lifestyle
Assisted Choices
Trend cluster
Category
Yuppie
Consumption
Food and beverage products explicitly brand to young office workers.
4.2
Trend score
Trend
What is the Yuppie Consumption trend?
Yuppie Consumption: Millennials are entering the workplace at a rapid pace, and considering the sheer numbers of the group, their tendency to gravitate toward metropolitan areas, and their pre-curated lifestyles, specialty food and beverage products for young urban professionals are becoming more prevalent. It seems despite their older age, Millennials still hold the same values: curation, specificity, and convenience.
Trend themes
Themes within the Yuppie Consumption trend
Three behaviours holding the trend together01
Specialty Food for Urban Millennials
The rise of young urban professionals has led to a demand for specialized food products tailored for office workers, creating an opportunity for brands to offer innovative, healthy and convenient meal options for busy professionals.
02
Subscription-Based Customizable Snack Delivery Services
Customizable snack delivery services appeal to customers' cravings, dietary restrictions, and busy schedules by offering personalized monthly snack boxes, creating an opportunity for brands to expand their customer base and enhance consumer experience through personalization.
03
Innovative Office Break Concepts
Providing opportunities for employees to re-energize through playful activities that appeal to their inner child creates memorable brand experiences, and thus, develops customer loyalty for brands.
Industry implications
What the Yuppie Consumption trend means for industry
Where the trend changes the playbookFor
Food and Beverage
As urban millennials prefer to have specialized food and beverage items to fit their lifestyle, there is an opportunity for companies to invest in innovative meal solutions and subscription-based snack delivery services.
For
Office Supplies and Logistics
As more businesses prioritize offering their employees and clients with personalized experiences, there is an opportunity for companies to create office furnishings, logistics, and other office-related products like minimalist adult lunch boxes.
For
Hospitality and Tourism
Bringing experiential activities to the workplace creates engaging brand experiences for employees, and as such, there is an opportunity for those in hospitality and tourism to support companies with their office lounge and break area designs.
Workshop question
How well does your brand cater to young professionals? How could you tweak your existing offering to suit this demographic?
Trend signals
Trend signals for Yuppie Consumption
Trend score 4.2 out of 10, from popularity 56%, activity 61%, freshness 8%.
Popularity56%
Activity61%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Yuppie Consumption trend
7 featured examples from Apr 30, 2015 to Apr 10, 2017CategoryLifestyle
Minimalist Adult Lunch Boxes
THE* Lunch Box Provides a Lightweight Anodized Design for Portability
The food storage and container industry can capitalize on the minimalist lunch box trend by offering stylish and functional options for consumers who prioritize portability and co…
CategoryArt & Design
In-Office Champagne Buttons
London's 40 Beak Street Will Be Built to Offer Champagne on Demand
The installation of champagne-ordering buttons in offices presents a disruptive innovation opportunity for the office supply industry to create and market customized office amenit…
CategoryLifestyle
Customizable Snack Deliveries
This Service Lets Customers Hand-Pick Their Monthly Snack Deliveries
Subscription-based services can incorporate customizable options to meet the growing consumer demand for personalization.
CategoryMarketing
Branded Office Breaks
Lipton's 'Flavor Break' Tour Provides Relief from Workday Stresses
Incorporating interactive break experiences that align with the brand's refreshing drink products.
CategoryLifestyle
In-Office Water Flavoring Stations
Flavoring Brand Robinsons Has Introduced the 'Squeeze Me' Kiosk
There is an opportunity for beverage companies to create new products and services that cater to the growing trend of personalized beverage mixing.
CategoryMarketing
Branded Tea Breaks
The 'Tea Break' Program by David's Tea Makes Free Deliveries to Offices
Tea companies can use on-site sampling programs as a way to promote their products and gain new customers.
CategoryLifestyle
Healthy Workaholic Drinks
Hello Hungry is a Liquid Meal Supplement for Busy People
Hello Hungry's liquid meal supplements disrupt the meal replacement industry by offering a healthy and satisfying option for busy individuals.
