Food and beverage products explicitly brand to young office workers
Implications - Millennials are entering the workplace at a rapid pace, and considering the sheer numbers of the group, their tendency to gravitate toward metropolitan areas, and their pre-curated lifestyles, specialty food and beverage products for young urban professionals are becoming more prevalent. It seems despite their older age, Millennials still hold the same values: curation, specificity, and convenience.
Workshop Question - How well does your brand cater to young professionals? How could you tweak your existing offering to suit this demographic?