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Yuppie Consumption

Food and beverage products explicitly brand to young office workers

Implications - Millennials are entering the workplace at a rapid pace, and considering the sheer numbers of the group, their tendency to gravitate toward metropolitan areas, and their pre-curated lifestyles, specialty food and beverage products for young urban professionals are becoming more prevalent. It seems despite their older age, Millennials still hold the same values: curation, specificity, and convenience.

Workshop Question - How well does your brand cater to young professionals? How could you tweak your existing offering to suit this demographic?

SCORE 5

Popularity

Activity

Freshness

Megatrends

Patterns

6 Featured, 54 Examples: 207,226 Total Clicks

Date Range: Aug 15 - Apr 17

Trending: Warm

Consumer Insight Topics: Lifestyle Food Drinking Life-Stages

Featured Examples

Minimalist Adult Lunch Boxes - THE* Lunch Box Provides a Lightweight Anodized Design for Portability

SCORE 5.8

Warm 7,245 Clicks Pub: May 6, 16

Minimalist Adult Lunch Boxes

THE* Lunch Box Provides a Lightweight Anodized Design for Portability

For consumers seeking an adult lunch box for everyday use, THE* Lunch Box is a stylishly minimal option that provides a sleek yet sophisticated design that is especially suited for office settings.... [More]

In-Office Champagne Buttons - London's 40 Beak Street Will Be Built to Offer Champagne on Demand

SCORE 6.1

Warm 1,378 Clicks Pub: Apr 10, 17

In-Office Champagne Buttons

London's 40 Beak Street Will Be Built to Offer Champagne on Demand

40 Beak Street in London is set to be demolished and redeveloped as a dazzling five-storey building by Stiff + Trevillion architects. Some of the new features of the space will include a glazed... [More]

Customizable Snack Deliveries - This Service Lets Customers Hand-Pick Their Monthly Snack Deliveries

SCORE 4.8

Average 4,152 Clicks Pub: Feb 2, 16

Customizable Snack Deliveries

This Service Lets Customers Hand-Pick Their Monthly Snack Deliveries

‘BoxGreen’ is a Singapore-based subscription service that offers customizable snack deliveries. While many subscription-based services select the products for the customer, this company... [More]

Branded Office Breaks - Lipton's 'Flavor Break' Tour Provides Relief from Workday Stresses

SCORE 5

Average 6,363 Clicks Pub: May 10, 16

Branded Office Breaks

Lipton's 'Flavor Break' Tour Provides Relief from Workday Stresses

Across the United States, Lipton is launching an experiential office break tour in order to provide employees relief from mid-day slumps. Over the summer months, The Lipton Sparkling Flavor Lounge... [More]

SCORE 4.1

Average 1,153 Clicks Pub: Feb 4, 16

In-Office Water Flavoring Stations

Flavoring Brand Robinsons Has Introduced the 'Squeeze Me' Kiosk

Britvic brand Robinsons has introduced a flavoring station concept for office spaces that is aimed at encouraging consumers to up their water intake. Several of Robinsons’ flavor additives are... [More]

Branded Tea Breaks - The 'Tea Break' Program by David's Tea Makes Free Deliveries to Offices

SCORE 1.8

Untested 356 Clicks Pub: Aug 3, 15

Branded Tea Breaks

The 'Tea Break' Program by David's Tea Makes Free Deliveries to Offices

Rather than making a mid-day run to the coffee shop, David’s Tea is now offering a Tea Break program free to people who work in offices. The program has local tea guides visit an office... [More]