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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,495 more

Yuppie Consumption

Food and beverage products explicitly brand to young office workers

Implications - Millennials are entering the workplace at a rapid pace, and considering the sheer numbers of the group, their tendency to gravitate toward metropolitan areas, and their pre-curated lifestyles, specialty food and beverage products for young urban professionals are becoming more prevalent. It seems despite their older age, Millennials still hold the same values: curation, specificity, and convenience.
Workshop Question - How well does your brand cater to young professionals? How could you tweak your existing offering to suit this demographic?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 63 Examples:
254,773 Total Clicks
Date Range:
Aug 15 — Apr 17
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Minimalist Adult Lunch Boxes
Minimalist Adult Lunch Boxes
THE* Lunch Box Provides a Lightweight Anodized Design for Portability
For consumers seeking an adult lunch box for everyday use, THE* Lunch Box is a stylishly minimal option that provides a sleek yet sophisticated design that is especially suited for office settings.... MORE
In-Office Champagne Buttons
In-Office Champagne Buttons
London's 40 Beak Street Will Be Built to Offer Champagne on Demand
40 Beak Street in London is set to be demolished and redeveloped as a dazzling five-storey building by Stiff + Trevillion architects. Some of the new features of the space will include a glazed... MORE
Customizable Snack Deliveries
Customizable Snack Deliveries
This Service Lets Customers Hand-Pick Their Monthly Snack Deliveries
‘BoxGreen’ is a Singapore-based subscription service that offers customizable snack deliveries. While many subscription-based services select the products for the customer, this company... MORE
Branded Office Breaks
Branded Office Breaks
Lipton's 'Flavor Break' Tour Provides Relief from Workday Stresses
Across the United States, Lipton is launching an experiential office break tour in order to provide employees relief from mid-day slumps. Over the summer months, The Lipton Sparkling Flavor Lounge... MORE
In-Office Water Flavoring Stations
In-Office Water Flavoring Stations
Flavoring Brand Robinsons Has Introduced the 'Squeeze Me' Kiosk
Britvic brand Robinsons has introduced a flavoring station concept for office spaces that is aimed at encouraging consumers to up their water intake. Several of Robinsons’ flavor additives are... MORE
Branded Tea Breaks
Branded Tea Breaks
The 'Tea Break' Program by David's Tea Makes Free Deliveries to Offices
Rather than making a mid-day run to the coffee shop, David’s Tea is now offering a Tea Break program free to people who work in offices.  The program has local tea guides visit an office... MORE
Healthy Workaholic Drinks
Healthy Workaholic Drinks
Hello Hungry is a Liquid Meal Supplement for Busy People
It’s not always easy for busy people to take a moment to break for lunch, so Hello Hungry was developed as a liquid meal supplement specifically for people who work in an office and need to... MORE

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