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Snacking Subscription Boxes

General Mills' Nibblr Subscription Box Delivers Small Healthy Snacks

— January 14, 2014 — Lifestyle
Nibblr is a new subscription box service from General Mills that will deliver an assortment of small, healthy snacks to your home, office or to a friend.

Nibblr provides an assortment of over 55 snacks, which include tasty choices like dried fruits, nut mixes, dates and crackers in a range of flavors from sweet to savory. After choosing a few favorites, users can specify if they’d like the Nibblr boxes to be delivered every week, bi-weekly or on a monthly basis, as well as the number of boxes that will be paid for at a time.

The snack boxes range from about $5.99 for one box to $66 for 12 boxes. Currently, Nibblr orders are only delivered in the US through the United States Postal Service.
Trend Themes
1. Healthy Snack Boxes - Subscription boxes that deliver healthy snacks offer opportunities for new, innovative snack brands to reach a wider audience.
2. Personalized Subscription Services - Subscription services that allow users to choose their own favorite snacks and delivery frequency present opportunities for personalized subscription services for other product categories.
3. Convenience-based Services - Convenience-based subscription box services that deliver products directly to the customer, such as for healthy snack options, present opportunities for other convenience-based services like meal delivery or grocery delivery.
Industry Implications
1. Food & Beverage - The food and beverage industry has opportunities to create and market innovative healthy snack products to be featured in subscription boxes.
2. E-commerce - E-commerce companies can benefit from creating personalized subscription services across multiple product categories, allowing for easy and recurring purchases.
3. Logistics & Delivery - The logistics and delivery industry can explore new business opportunities for delivering subscription boxes, including healthy snacks or convenience-based services for home and office delivery.
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