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Curated Baby Food Subscriptions

Gerber's Subscription Boxes Share Age-Appropriate Nutrition

— November 19, 2020 — Life-Stages
Gerber is launching baby food subscriptions that make it easy for parents to order organic, nutritious products that are tailored to their baby's developmental stage. Alongside curated cereals, purees, pouches or snacks, the subscription boxes share plenty of educational and nutritional content like guided menus, plus hunger and fullness cues, recipes and ingredient source content.

Packed with nutritious and organic meals for babies, the boxes designed to grow with children are priced starting at $69.99 per box each month, which comes in at around under $2 per serving.

The baby food subscription boxes from Gerber are being introduced at a time when parents are adjusting to new home and work routines, and they could benefit from extra support when it comes to introducing their young ones to new organic foods.

Image Credit: Gerber
Trend Themes
1. Organic Baby Food - Disruptive innovation opportunity: Develop new, sustainable packaging solutions for organic baby food products.
2. Personalized Nutrition - Disruptive innovation opportunity: Use data analytics to create personalized nutrition plans for babies based on their developmental stage and dietary needs.
3. Educational Content - Disruptive innovation opportunity: Create interactive digital platforms that provide educational content about baby nutrition and development.
Industry Implications
1. Food Packaging - Disruptive innovation opportunity: Develop eco-friendly packaging materials and solutions for baby food products.
2. Data Analytics - Disruptive innovation opportunity: Use advanced analytics and machine learning to personalize nutrition plans for babies.
3. Digital Education - Disruptive innovation opportunity: Build interactive platforms and apps that offer educational content for parents about baby nutrition and development.
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