In addition to being outnumbered by online grocers, physical supermarkets are also being challenged by food brands that offer meal and snack subscriptions to consumers. While boomers and seniors still prefer the traditional supermarket experience, millennials are adapting to web-based food retail more than any other demographic. This is largely due to the age group's busy lifestyle and on-the-go mentality.
This generation's niche desires are met with subscription services that target vegans, meat lovers and even fans of elaborate or exotic snacks. While some memorable snack subscriptions include grilled cheese and spicy food boxes, more sophisticated deliveries include pre-made executive meals and recipe-based subscription services. The latter encourages the whole family to create gourmet dishes as a team and features all the fragments needed for a perfect meal.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
