Tyson Foods recently announced that it will be teaming up with Amazon to launch a new meal kit delivery service called 'Tyson Taste Makers.' Following in the footsteps of the New York Times, Tyson Foods' new partnership demonstrates the growing demand for meal kit subscription services.
While details are still scarce, Tyson Foods has explained that the new delivery service will feature "a line of chef-inspired meal kits." While it is unclear whether the service will allow customers to order meals individually or on a reoccurring basis, the new service will largely differ from the competition by offering premium proteins. This means that customers will be able to enjoy premium cuts of meat that have been dry-aged, smoked and marinated. All the consumer has to do is cook the meat and experiment with the accompanying ingredients.
The new venture reveals the growing shift towards services that make it easier and more convenient for consumers to cook healthy meals at home.