This Service Provides Customers with Veggie-Centric Meals On-Demand
Katherine Pendrill — March 3, 2016 — Lifestyle
References: hungryroot & grubstreet
'Hungryroot' is a new meal-kit startup that provides customers with veggie-centric meals. While there are a wide variety of fresh food subscription services, this startup differs by allowing customers to order the kits anytime.
Hungryroot is a New York-based startup that specializes in providing customers with veggie-centric meals that can be prepared in less than seven minutes time. The focus on plant-based meals makes the service somewhat similar to Mark Bittman's vegan subscription service 'Purple Carrot.' However, Hungryroot differs in that it is not just a subscription service. Instead, customers can order the plant-based meals individually or 50 at a time. The service also differs in that it comes with the option to add meat if the consumer chooses to do so.
Hungryroot is a New York-based startup that specializes in providing customers with veggie-centric meals that can be prepared in less than seven minutes time. The focus on plant-based meals makes the service somewhat similar to Mark Bittman's vegan subscription service 'Purple Carrot.' However, Hungryroot differs in that it is not just a subscription service. Instead, customers can order the plant-based meals individually or 50 at a time. The service also differs in that it comes with the option to add meat if the consumer chooses to do so.
Trend Themes
-
Veggie-centric Meals — Opportunity to create innovative plant-based meal kits that cater to the growing demand for veggie-centric meals.
-
On-demand Meal Kits — Disruptive potential in providing customers with the flexibility to order meal kits anytime and receive them quickly.
-
Customizable Meal Kits — Innovation opportunity lies in offering customizable options, such as the ability to add meat, to meet individual consumer preferences.
Industry Implications
-
Meal-kit Delivery — Meal-kit delivery services can capitalize on the trend by offering veggie-centric meal options and on-demand ordering.
-
Plant-based Food — The plant-based food industry can leverage the trend by creating innovative and convenient meal kits for customers seeking veggie-centric options.
-
Subscription Services — Subscription service providers can tap into the trend by offering customizable meal kits and on-demand ordering options to cater to different consumer preferences.
5.2
Score
Popularity
Activity
Freshness
