'Hungryroot' is a new meal-kit startup that provides customers with veggie-centric meals. While there are a wide variety of fresh food subscription services, this startup differs by allowing customers to order the kits anytime.
Hungryroot is a New York-based startup that specializes in providing customers with veggie-centric meals that can be prepared in less than seven minutes time. The focus on plant-based meals makes the service somewhat similar to Mark Bittman's vegan subscription service 'Purple Carrot.' However, Hungryroot differs in that it is not just a subscription service. Instead, customers can order the plant-based meals individually or 50 at a time. The service also differs in that it comes with the option to add meat if the consumer chooses to do so.
What's Driving This Trend
- Veggie-centric Meals
- Opportunity to create innovative plant-based meal kits that cater to the growing demand for veggie-centric meals.
- On-demand Meal Kits
- Disruptive potential in providing customers with the flexibility to order meal kits anytime and receive them quickly.
- Customizable Meal Kits
- Innovation opportunity lies in offering customizable options, such as the ability to add meat, to meet individual consumer preferences.
Who This Affects Most
- Meal-kit Delivery
- Meal-kit delivery services can capitalize on the trend by offering veggie-centric meal options and on-demand ordering.
- Plant-based Food
- The plant-based food industry can leverage the trend by creating innovative and convenient meal kits for customers seeking veggie-centric options.
- Subscription Services
- Subscription service providers can tap into the trend by offering customizable meal kits and on-demand ordering options to cater to different consumer preferences.
