'Prime Surprise Sweets' is a new Amazon Dash button that makes it possible for Amazon Prime members to quickly order a mystery box of confections. Some of the sweets that may be packed into one's order include products like B.T. McElrath's Salted Butter Caramel Bite, Sweitzer Candy Shop's Champagne Bubbles or Bissinger's Caramelized Blood Orange Chocolate Bar.
Amazon Dash was originally introduced to consumers as a Wi-Fi connected button that can be pressed to replenish the stock of one's most used household products, including everything from toothpaste to laundry detergent. While these items are necessary in the home, they are not typically the most joy-inducing products to purchase. With the introduction of Prime Surprise Sweets, Amazon is transforming the Amazon Dash from a helpful aid to a tool to surprise and delight consumers.