Britvic brand Robinsons has introduced a flavoring station concept for office spaces that is aimed at encouraging consumers to up their water intake. Several of Robinsons' flavor additives are dispensed from the station into a container of water and mixed to the individual's tastes.
Called the 'Squeeze Me' station, the tool will be installed in work spaces across the UK and will feature Robinsons’ Squash’d portable products. The campaign was founded by the brand after a November 2015 study conducted for Robinsons by One Poll revealed that 70% of Britons admit to going up to eight hours a day without drinking a glass of water.
The unique marketing opportunity is an example of ways brands can naturally insert themselves as stakeholders in consumer health by meeting them in spaces where they already spend time.