Looking to offer its customers the ultimate first impression when they meet their new car, the Porsche New Vehicle Delivery Program is oriented towards enhancing the brand experience. Instead of delivering the vehicle to the drivers home, the program is intended to get drivers into the Atlanta Porsche Experience Center (PEC) to get acquainted with the new car.
The program starts with having drivers purchase a vehicle from one of the brand's authorized dealerships. From here, they can make their way to the PEC to be oriented with the vehicle with a delivery specialist. Then, it's on to the driver development track for 90-minutes to test drive the new vehicle.
The Porsche New Vehicle Delivery Program is finished with lunch at the Restaurant 356 that has views of the test track for new Porsche owners to enjoy.