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Ambitious Versatility

Female fitness campaigns connect with an ambitious attitude toward life

Implications - As athletic brands move to focus more directly on the female-identified consumer, many are connecting with this new crop of ambitious individuals by creating campaigns and services that seek to highlight the intrinsic motivations that make this group unique. Proving that traditional female fitness advertising generally falls short in connecting authentically with women curating their workout routines to match the level of drive and commitment with which they pursue their careers and family life.

SCORE 4.7

Popularity

Activity

Freshness

Megatrends

Patterns

4 Examples, 24 Related: 67,139 Total Clicks

Date Range: Mar 16 - Jul 16

Trending: This Year and Mild

Consumer Insight Topics: Lifestyle Sports Health

Featured Examples

Athletic Female Empowerment Ads - Nike's New Ad Features an All-Female Cast of Indian Athletes

SCORE 7

Warm 491 Clicks Pub: Jul 12, 16

Athletic Female Empowerment Ads

Nike's New Ad Features an All-Female Cast of Indian Athletes

When most people think of Indian Athletes, females rarely come to mind. Nike and ad agency Wieden+Kennedy are breaking through societal ideas of what it means to be a woman in India. In a country... [More]

Female-Empowering Fitness Campaigns - This Girl Can is a Powerful Campaign by Sport England

SCORE 3.7

Mild 938 Clicks Pub: Mar 2, 16

Female-Empowering Fitness Campaigns

This Girl Can is a Powerful Campaign by Sport England

Sport England’s empowering ‘This Girl Can’ campaign is a national initiative that celebrates the strength of everyday women. While many female-focused sportswear brands promote a... [More]

Female-Focused Boxing Ads - Everlast's 'I'm a Boxer' Ad Aims to Empower Young, Female Athletes

SCORE 4.6

This Year and Average 151 Clicks Pub: Jul 25, 16

Female-Focused Boxing Ads

Everlast's 'I'm a Boxer' Ad Aims to Empower Young, Female Athletes

In an effort to break down gender barriers in sports, boxing gear company Everlast created an inspiring ad called ‘I’m a Boxer’ that aims to empower young, female athletes. Created... [More]

Inspiring Hijabi Athlete Ads - The New Nike Training Ad Stars Female Weightlifter Amna Al Haddad

SCORE 3

This Year and Mild 79 Clicks Pub: Jul 25, 16

Inspiring Hijabi Athlete Ads

The New Nike Training Ad Stars Female Weightlifter Amna Al Haddad

The latest video for Nike Training’s ‘Inner Strength’ series stars an inspiring female weightlifter and Olympic-hopeful named Amna Al Haddad. While a number of activewear brands... [More]