Singer turned Creative Director, Rihanna has unveiled her first Fenty x Puma collection for the popular German sportswear brand. Presenting a Fall/Winter Ready-To-Wear collection for the 2016 season, Rihanna impressed fashion fans at New York Fashion Week with dark and edgy styles.
Following Kanye West's Yeezy Season 3 presentation, Fenty x Puma Fall/Winter 2016 was showcased in an urban forest setup. A collection of 44 looks, the Fall range is showcased in a monochromatic palette with a few hints of grey. Rihanna and the Puma design team were sure to opt for variety when it came to materials -- garments range from cotton-based to velour and fur-accented.
From Puma-branded chokers to distorted and lace-up detailing, the Fenty x Puma Fall/Winter 2016 collection pulls together urban and Gothic aesthetics.
What's Driving This Trend
- Gothic Sportswear
- Fashion brands can tap into this trend by incorporating a mix of edgy and dark elements to their sportswear lines.
- Celebrities Turned Creative Directors
- Opportunity for fashion and sportswear brands to collaborate with celebrities to launch their own collections and leverage their fan base.
- Alternative Materials
- Incorporation of non-traditional materials such as fur and velour can add a unique twist to sportswear and streetwear designs.
Who This Affects Most
- Fashion
- Fashion brands can capitalize on the Gothic Sportswear trend and collaborate with celebrities to launch their own collections.
- Sportswear
- Sportswear brands can incorporate alternative materials to add a unique twist to their product offerings and capture consumer interest.
- Celebrity Endorsement
- Celebrities can team up with sportswear and fashion brands to launch new collections and add a new dimension to their personal brand.
