In this Nike Ad made by Madre Buenos Aires, woman abandon plastic surgery tables to dance. The concept is "Body by Dance". The music was produced by Gustavo Santaolalla. Overall, the commercial sends a good message emphasizing a healthy life instead of plastic surgery, which has become very popular in South America.
Implications - Target audiences who are looking to lose weight are looking for methods that do not require going under the knife. Thus, companies have seen success with products such as Nike's 'Body by Dance,' which makes weight loss seem more attainable, fun and less dangerous. Ultimately, consumers are looking to improve holistic health.