From starting a war between the sexes and causing marital problems between actress Eva Longoria and her husband Tony Parker, to throwing powder on athletes, setting them on fire and making them jump over cars, Nike has always been creative in its ad campaigns.
This cluster features a collection of the memorable Nike print ad campaigns and commercials that were featured in Trend Hunter. Enjoy them all below.
Implications - Nike has succeeded in creating commercials that are a seminal part of popular culture and considered art. By creating commercials that go beyond merely pushing a product, Nike has created ads that people want to talk about. Companies should consider how invoke elements of pop culture into their ads to give them relevance.
22 Viral Nike Ads & Commercials
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Turning Athletes into Smurfs
Talcum Powder-Tossing in Ads
First Person Advertising
Daredevil Soccer Stunts