BBDO Argentina has rolled out this viral stop motion using Post-It Sticky Notes. This is the second commercial that Trend Hunter has featured using “Post it” papers to create stop motion, but the results are very different. The purpose was to celebrate the Nike+ Human Race 10K.
To be held on August 31, the Nike+ Human Race 10K is organized by Nike and Apple. Over 1 Million runners will race simultaneously in about 24 locations around the world.
The commercial cheers the Argentine runners by showing an Argentine “paper” figure made from colorful ‘post it’ notes running through different areas in the city of Buenos Aires and defeating the participants of the other countries.
The spot was directed by Antonio Balseiro with animation by Carlos Balseiro, Ale de Lamas, and Pleii y Monroe.