Word on the street is that an unnamed international publication is about to publish this spoof Nike ad. It features a guy in an 80s track suit and the text, "Douche Bags Wear Nike."
What will happen? I am guessing the normal. It will lead to explosive PR, give rise to lots of threatening legal letters, and the image will go incredibly viral. The vibrant Nike parody campaign has already appeared on the back of advertising magazines, so someone has money to throw at this.
I don’t mind the ad at all. Pop is very on trend, and even if I worked for Nike's PR, I don’t think I would mind it. Hmmmmm, me thinks that just maybe, the ad might even come from them. Who knows, but I
will update as details are revealed.