Nike Better World is a subsidiary part of Nike that focuses on helping the world through sports and creating a good brand image for Nike. Whether it's assembling sports programs in developing countries or making the way they develop their shoes more eco-friendly, Nike Better World is making a standpoint for a better sports brand.
To promote Nike Better World, the brand developed a two-minute long commercial that was a creative idea based on the previous impact of Nike's commercials. The spot includes only video footage from Nike commercials throughout the ages, featuring iconic athletes such as Michael Jordan, Lance Armstrong and many others who have paved the way for professional sports.
The Nike Better World ad recycles epic footage to show their commitment to engaging to the society.