The ShampYou custom shampoo by Concoction allows you to choose the perfect luxurious combination for your hair. Concoction gives you the ability to pick from a variety of fragrances and serums so that you always get the right mix. Since every person's hair type is different, using the correct ingredients is important.
Users can choose to use one fragrance and two shots of serum in their shampoo. You can pick from among Bakhour, Rosemary and Mint, Black Pepper and Citrus or Lemon and Verbena for the scent. After choosing how you want to smell, you can choose what kind of serums are appropriate for your hair. The serums have names like 'Beautiful Brunette' and 'Gimme More Moisture' so that picking the correct combination is easy.
Key Themes Behind This Trend
- Customized Hair Products
- The ability to personalize hair products to individual hair types and preferences creates opportunities for disruptive innovation in the beauty industry.
- Fragrance Selection
- The trend of allowing customers to choose from a variety of fragrances for their hair products opens up possibilities for innovative scent customization in the cosmetic industry.
- Serum Integration
- The integration of serums with customizable hair products presents opportunities for disruptive innovation in developing targeted hair care solutions for specific needs.
Where This Applies
- Beauty Industry
- The customization trend in hair products aligns with the growing demand for personalized beauty solutions, creating opportunities for disruptive innovation.
- Cosmetic Industry
- The ability to choose from multiple fragrance options for hair products creates a potential for disruptive innovation in the cosmetic industry by offering unique scent customization.
- Hair Care Industry
- The integration of serums into customizable hair products opens up opportunities for disruptive innovation in the hair care industry to develop targeted solutions for various hair concerns.
