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Education Consumer Insights

Hobbyist Printing
Free public and online 3D printing courses reduce barrier-to-entry for hobbyists
Trend - Low-cost or free 3D printing courses are being hosted by libraries, universities, and independent websites. These courses lower the barriers of cost and education for 3D printer use to draw more adults to the field, whether as a creative outlet or for CAD (Computer-Assisted Design)-related jobs.

Insight - While many individuals find a balance between work and personal lives, such as hobbies and social connections, others find themselves unfulfilled, either in the workplace or in keeping occupied. This leads to these groups searching for new avenues for enjoyment, such as new employment or a new hobby. As a result of these combined desires, hobbies with the potential to generate income are preferred. Fields that reduce the barriers via free and public services can draw in these individuals.
Workshop Question - What could your brand or industry do to lower consumer barriers related to cost or education?
8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Holistic Learning
Brands are designing language learning apps with a holistic approach
Trend - Brands are designing holistic language platforms to provide a well-rounded approach to learning. These platforms incorporate speech and natural conversation to improve fluency and communication skills, helping learners understand and respond appropriately in natural language settings.

Insight - Avid learners often look for tools to help them communicate effectively in different languages and contexts. As a result, brands are creating apps leveraging cultural insights and real-life scenarios, catering to those looking to understand the nuances of cultural context and communication styles. Businesses that address the demand for comprehensive learning approaches can attract a growing market of self-improvement-focused consumers.
Workshop Question - How can your brand leverage the demand for holistic approaches to enhance customer engagement and loyalty?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Driven Loyalty
Brands are using social activism to drive consumer loyalty programs
Trend - Brands are integrating activism and charitable actions directly into business models and consumer loyalty programs. This helps consumers directly influence the amount of charitability from a business, making activist consumers more likely to frequently engage in these brands over others.

Insight - Voting with the dollar is a popular concept in North America. Consumers value brands that are transparent, authentic, and have a positive impact on the world. Some interact exclusively with these brands, while others prefer to do so when possible. Of the brands that engage in charity work, consumers prefer those that demonstrate their values with tangible actions. These consumers are more loyal to brands that integrate activism directly into the core business model.
Workshop Question - How can your brand integrate activism and charitable actions into your consumer loyalty program to drive customer loyalty and differentiate from competitors?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Language Platform
Brands are using generative AI to launch language-teaching platforms
Trend - New startups are launching generative AI-powered platforms for language education. These platforms improve on previous language education services by delivering more advanced feedback, streamlined lessons, and reduced costs for consumers.

Insight - The largest and most successful language education platforms focus on short-session, asynchronous learning models. These consumers prioritize flexibility, choosing platforms that fit into their busy lifestyles. However, many platforms with flexible lessons are less effective than real-time, scheduled, human-led lessons. Brands are now mixing the convenience of asynchronous platforms with the effectiveness of lessons curated by human teachers by using advanced generative AI to power educational platforms.
Workshop Question - How could your brand augment its services with generative AI to offer consumers more flexibility?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Focus Tech
Brands are creating products to help students concentrate
Trend - Brands are launching new focus-enhancing technology designed to help students better concentrate on their work in remote or hybrid learning environments. These products and features help immerse students in their school work, showcasing the benefits of technology in the classroom and eliminating procrastination and potential distractions from outside sources.

Insight - The rapid rise of remote learning, in hybrid classes or in busy environments, has posed issues for some kids. Distractions in these environments, and/or varying learning styles, can make remote learning a challenge for some students. As a result, parents and educators are becoming interested in technological resources that promote concentration, which helps ensure their students receive the same quality of education without external factors interfering. Focus technology helps students refine their fine motor skills while filtering out background noise, which is especially important for kids under 10.
Workshop Question - How can your brand address the rapid changes that have influenced its industry?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Web3 Empowerment
Organizations make Web3 more inclusive for Hispanic & Latin American populations
Trend - Organizations are launching new Web3 campaigns, tools, courses, and products that are specifically geared toward Hispanic and Latin American populations. The majority of these initiatives have been founded in an effort to make Web3 more accessible and inclusive for both these groups.

Insight - Hispanic communities, as well as Latin American populations more broadly, face difficult and uneven barriers when entering the world of Web3. In the US, challenges include a lack of community funding and unequal Internet access. In Latin America, interested parties are held back by weaker tech infrastructure and fewer educational opportunities. To lessen these barriers, organizations are introducing Web3 initiatives dedicated to supporting these groups.
Workshop Question - How could your brand make its products or services more accessible and inclusive for all racial and ethnic groups?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
New School
School-related campaigns and services adjust in light of the ongoing pandemic
Trend - Back-to-school campaigning is looking a little different this year, with brands recognizing the impact that COVID-19 will have on students' ability to actually attend school in-person. Campaigns and services related to back-to-school are taking on new forms to accommodate this change.

Insight - The COVID-19 pandemic continues its impact on the world, and while restrictions have loosened in North America, people are still facing limitations in what they can and can't do--even in essential services like education. Consumers who understand the ongoing local risks are drawn to brands that are able to adapt their products and services in a way that prioritizes safety.
Workshop Question - How could your brand better adapt with safety in mind, despite loosened restrictions?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Educational Grocer
Grocery stores opt-in for educational experiences, bringing value to shoppers
Trend - To battle the popularity of online shopping and food delivery, the traditional grocery store is disrupted as educational experiences are introduced into its business model. From online wine courses to nutrition-focused workshops, these activations are geared to elevate the consumer experience

Insight - The age of information and multi-sensation has made it so that Millenial consumers are in constant search for added value -- whether that be in the form of education, service or experience. Mindful maintenance of lifestyles has become a priority for city dwellers as they try to juggle the stressors that are commonly found in the urban environment. This desire for consistent improvement and proactive upkeep necessitates activations in public spaces that are visited regularly.
Workshop Question - What educational experience could you introduce within your business model?
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Branded Scholarships
Brands invest in schooling to boost educational awareness
Trend - As brands become more conscientious of the causes they adhere to, a shift toward more educational endeavors can be observed. Focusing on offering scholarships and educational support, brands in non-traditional spaces like gaming and auto are getting involved to help support those in need of financial aid.

Insight - Beyond building educational awareness, these brands are also showcasing a dedication and commitment to causes that help consumers and their overall growth and development. Their alignment with education-based initiatives comes as young consumers feel more loyalty to brands that cater to the social and political causes that speak to their own lifestyles and needs.
Workshop Question - How can your brand better invest in the development and growth of younger consumers?
1.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Skin Positivity
Heavily edited skin is no longer acceptable in mainstream campaigns
Trend - Recent movements towards a more inclusive and body positive society have shown a marked shift in mainstream perceptions of "imperfect" skin. Beauty campaigns and photography that lets one's natural, unadulterated skin shine through signals a shift in attitude toward a more accepting view of self.

Insight - As Millennials and Gen Z consume the majority of their content online, they're more frequently seeing authentic self-expression from their peers. This shift has in turn leaked into the influencer and marketing industry, as these demographics are increasingly attracted to brands and individuals who offer content that they can relate to rather than aspire to.
Workshop Question - How can your brand leverage social media trends in its favor?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends