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Brands market customizable products to students leaving home
Implications - Many members of Generation Z are entering post-secondary education, introducing a new phase in their lives of more independence and opportunities for self expression. The latter is of special importance to members of the digital generation. For them, digital manifestations of the self are second nature, and so opportunities to physically express oneself in an area as socially driven as a campus are expected and appreciated. [More]
SCORE 5
Popularity
Activity
Freshness
Megatrends
Patterns
74,380 Total Clicks
Aug 15 - Dec 16
This Year and Mild
Brands create a sense of social community through age-specific ads
Implications - Focusing on the back-to-school season, brands market their products and services using humor and relatable characteristics that appeal to young people. Brands utilize spokespeople and campaign tactics that mirror the lives of modern students, which builds on the preconceived thoughts that Gen Z or Millennials have about a fun, upbeat college lifestyle. This shift in campaigning stresses that brands can create better consumer relations through humanization. [More]
SCORE 5.4
Popularity
Activity
Freshness
Megatrends
Patterns
97,078 Total Clicks
Mar 16 - Jan 17
This Year and Average
Brands focus their efforts on providing convenient food services for students
Implications - Foodie brands are creating and seeking new methods to reach the Gen Z and Millennial demographics through convenient, affordable and desirable meal options and services. Targeting students with active appetites due to academic stress and social gatherings, new services are carving their place in the lives of college and university students. This shows maximization of the growth cycle of a demographic, and introduces a new opportunity with the difficult-to-reach youth generation. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
116,465 Total Clicks
Sep 14 - Oct 16
This Year and Warm
Students are offered academic courses that revolve around pop culture
Implications - Modernized college courses reflect the importance of pop culture and mass media influences. While 17% of the Gen Z demographic wants to pursue entrepreneurial endeavors without gaining higher education, colleges appeal to their interest in pop culture as a means to encourage college attendance. By combining aspects of entertainment such as celebrities and television, post-secondary schools have a new opportunity to retain interest in traditional educational institutes. [More]
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
28,128 Total Clicks
Nov 14 - Aug 16
This Year and Average
The 6 Patterns of Opportunity & Top 18 Megatrends
Potential students are recruited with interactive campus tours
Implications - Colleges attempt to recruit more students through high-tech, experiential and interactive campus visits. Incorporating familiar aspects of modern Gen Z and Millennial lifestyles such as virtual reality and sensory immersion, the short attention spans of next-generation students are captivated, making for a memorable first impression. This shift in post-secondary recruitment tactics suggest that educational facilities are focusing on intertwining the importance of education with on-campus college lifestyle. [More]
SCORE 3.9
Popularity
Activity
Freshness
Megatrends
Patterns
57,274 Total Clicks
Sep 15 - Aug 16
This Year and Mild
TechMarketingSocial GoodEducation
Next generation students perfer post-secondary courses that gamify learning
Implications - Comparable to e-commerce shopping versus brick and mortar retail; post-secondary educational facilities now seek to provide unique tech-incorporated classes that encourage practical learning instead of online courses. Tech-savvy Gen Z and Millennial demographics are able to better resonate and retain their focus for higher education when the classes cater to their plugged-in lifestyles. This shift in college and university classes showcases the importance of technological evolution in various industries. [More]
SCORE 4.3
Popularity
Activity
Freshness
Megatrends
Patterns
57,780 Total Clicks
May 15 - Aug 16
This Year and Mild
Cause organizations use virtual reality to inspire empathy in consumers
Implications - As virtual reality technology continues to become more accessible to the average consumer, cause organizations and other stakeholders are taking up the medium as a tool to cultivate empathy around pressing social issues. In providing an immersive window into a faraway crisis, organizations hope to inspire a call to action among those who are too distant to feel real connection to it. [More]
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
107,605 Total Clicks
Aug 15 - Sep 16
This Year and Warm
Trend Hunter Services
The educational sphere becomes optimized for digital learning
Implications - Technology has proven its potential to not only break down barriers in the traditional classroom setting, but also transform students into autonomous, self-sufficient creators of their own content. The emphasis on digital literacy in education ultimately indicates how coveted skills are changing, as well as empowers students on an individual level. [More]
SCORE 3.8
Popularity
Activity
Freshness
Megatrends
Patterns
31,427 Total Clicks
Jun 15 - Jun 15
Mild
TechSocial GoodEducation
Digital education for adults panders to emerging demographics
Implications - Adults looking to gain new certification or simply learn something new have limited options regarding digital education. A new wave of remote learning initiatives that incorporate usability and gamification can be observed as a result. These new online learning systems cater to emerging demographics, such as millennials or Hispanics who are accustomed to mobile use, seeking education. [More]
SCORE 3.3
Popularity
Activity
Freshness
Megatrends
Patterns
118,122 Total Clicks
Jun 15 - Sep 15
Mild
Social GoodEducation
Accommodating students with English as a second language becomes easier
Implications - Up until this point, those whose second language is English were forced to undergo additional education in the North American school system; in today's equality-focused world, that is remedied through more tailored, multingual education. Particularly useful in accommodating the growing number of formally educated Hispanic consumers, this development points toward a more balanced future population. [More]
SCORE 2.3
Popularity
Activity
Freshness
Megatrends
Patterns
55,431 Total Clicks
Mar 14 - Jun 15
Untested
Social GoodEducation