Grocery stores opt-in for educational experiences, bringing value to shoppers
Trend - To battle the popularity of online shopping and food delivery, the traditional grocery store is disrupted as educational experiences are introduced into its business model. From online wine courses to nutrition-focused workshops, these activations are geared to elevate the consumer experience
Insight - The age of information and multi-sensation has made it so that Millenial consumers are in constant search for added value -- whether that be in the form of education, service or experience. Mindful maintenance of lifestyles has become a priority for city dwellers as they try to juggle the stressors that are commonly found in the urban environment. This desire for consistent improvement and proactive upkeep necessitates activations in public spaces that are visited regularly.
Insight - The age of information and multi-sensation has made it so that Millenial consumers are in constant search for added value -- whether that be in the form of education, service or experience. Mindful maintenance of lifestyles has become a priority for city dwellers as they try to juggle the stressors that are commonly found in the urban environment. This desire for consistent improvement and proactive upkeep necessitates activations in public spaces that are visited regularly.
Workshop Question - What educational experience could you introduce within your business model?
Trend Themes
1. Grocery Store Activations - Grocery stores are adding educational experiences into their business model to battle the popularity of online shopping and bring added value to shoppers.
2. Podcast Storytelling - Brands are launching podcasts as a storytelling medium to connect with audiences and share never-before-heard stories and behind-the-scenes insights.
3. Health-focused Children's Programs - Supermarkets are launching educational programs that promote healthy eating choices for children and call attention to the importance of nutrition and active lifestyles.
Industry Implications
1. Retail Industry - Retailers can innovate by adding educational experiences and unique activations to their brick-and-mortar stores to attract and retain customers.
2. Media and Entertainment Industry - Brands can create their own podcasts as a storytelling medium to connect with audiences, share brand values, and offer behind-the-scenes insights.
3. Health and Wellness Industry - Companies can create educational programs for children that promote healthy eating and active lifestyles, and encourage mindful maintenance of lifestyles among adults.
4 Featured, 36 Examples:
70,555 Total Clicks
Date Range:
Mar 18 — Oct 19
Trending:
Average
Consumer Insight Topics:
