Infiniti's 'Pencil to Metal' 360-degree virtual reality video takes viewers inside QX30's design process as well as a concept car itself. The new-age advertisement lets viewers feel like they are "in the driver's seat as the QX30 concept car is created around [them]."
Infiniti's executive design director, Alfonso Albaisa, narrates the video while it takes the viewer from the design's initial 2D drawing to the 3D rendering of the car's clay model and finally, surrounds them with the car's full metal body and a finished interior.
With the advent of 360-degree virtual reality and the growing ability for people to experience it, advertising is going to take a huge leap forward. As this ad exemplifies, it will allow consumers to see and feel what potential products are like, even before they are built, from the comfort of their own homes.
What's Driving This Trend
- 360-degree Virtual Reality Ads
- 360-degree virtual reality ads will revolutionize advertising by allowing consumers to see and experience potential products before they are built.
- Immersive Design Process Videos
- Immersive design process videos will disrupt the advertising industry by giving consumers a behind-the-scenes look at how products are created.
- Virtual Test Drives
- Virtual test drives will change the way people interact with and experience cars, creating opportunities for automotive companies to reach new audiences.
Who This Affects Most
- Automotive Industry
- The automotive industry can utilize 360-degree virtual reality ads and immersive design process videos to showcase vehicles in a new and innovative way.
- Advertising Industry
- The advertising industry can leverage virtual reality technology to create immersive ads that allow consumers to see and experience products in a whole new way.
- Technology Industry
- The technology industry can continue to develop virtual reality technology to enhance the way people interact with products and create new opportunities for businesses to showcase their products.
