The world of finance looks at the specific needs of a region
Implications - A cut-and-dry approach to any service does not work in the digital age, but even more so with something as lifestyle-specific as finance. Beyond generational and gender targeting, region-specific targeting is growing in prevalence, especially in regard to emerging markets. This speaks to a shift away from homogenization of services, and toward flexibility.
Workshop Question - How can your brand accommodate the desire for flexibility in service?
Trend Themes
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Region-specific Targeting in Finance — Emerging markets are being targeted by finance services with the region's unique needs in mind.
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Emergency Response Apps — Apps are being developed to connect users with medical professionals in times of crises and disasters.
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Innovative Insurance Plans — Insurance companies are offering coverage for new and innovative products, such as solar photovoltaic modules.
Industry Implications
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Finance — Finance professionals should consider targeting emerging markets with region-specific services and products.
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Healthcare — Healthcare professionals should explore the potential of emergency response apps in disaster scenarios.
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Insurance — Insurance companies should focus on offering policies for new and innovative products, such as solar photovoltaic modules.
