The world of finance looks at the specific needs of a region
Implications - A cut-and-dry approach to any service does not work in the digital age, but even more so with something as lifestyle-specific as finance. Beyond generational and gender targeting, region-specific targeting is growing in prevalence, especially in regard to emerging markets. This speaks to a shift away from homogenization of services, and toward flexibility.
Workshop Question - How can your brand accommodate the desire for flexibility in service?
Trend Themes
1. Region-specific Targeting in Finance - Emerging markets are being targeted by finance services with the region's unique needs in mind.
2. Emergency Response Apps - Apps are being developed to connect users with medical professionals in times of crises and disasters.
3. Innovative Insurance Plans - Insurance companies are offering coverage for new and innovative products, such as solar photovoltaic modules.
Industry Implications
1. Finance - Finance professionals should consider targeting emerging markets with region-specific services and products.
2. Healthcare - Healthcare professionals should explore the potential of emergency response apps in disaster scenarios.
3. Insurance - Insurance companies should focus on offering policies for new and innovative products, such as solar photovoltaic modules.
