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Geo-Specific Insurance

The world of finance looks at the specific needs of a region

Implications - A cut-and-dry approach to any service does not work in the digital age, but even more so with something as lifestyle-specific as finance. Beyond generational and gender targeting, region-specific targeting is growing in prevalence, especially in regard to emerging markets. This speaks to a shift away from homogenization of services, and toward flexibility.
Workshop Question - How can your brand accommodate the desire for flexibility in service?
2.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
55,028 Total Clicks
Date Range:
Oct 14 — Aug 16
Trending:
Untested
Consumer Insight Topics:

Featured Examples

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