Options for exploration accommodate low budgets
Implications - Though consumers are becoming more cautious in their spending post-recession -- especially Millennial consumers who are known to carry debt -- the need for escapism and relaxation persists. To enable authentic adventures on a budget, a rise in simulated escapism can be seen. This moves beyond virtual reality to provide a 360-degree experience that speaks to the dire need for escape from a fast-paced society.
Workshop Question - How can your brand help consumers embrace moments of relaxation during busy day-to-day routines?
Trend Themes
-
Simulated Escapism — To enable authentic adventures on a budget, a rise in simulated escapism can be seen, moving beyond virtual reality to provide a 360-degree experience that speaks to the dire need for escape from a fast-paced society.
-
Augmented Reality Attractions — Increasingly, attractions are using immersive augmented reality elements to enhance visitor experiences in museums, aquariums, and other places of interest.
-
Realistic Computer Simulations — Highly realistic computer simulations offer tremendous potential as tools for both research and entertainment, providing detailed views into areas ranging from climate change to architecture.
Industry Implications
-
Tourism and Hospitality — The desire for escapism and budget-friendly vacations is driving the hospitality industry to embrace simulated experiences, augmented reality attractions, and other technology-driven innovations.
-
Entertainment — Realistic computer simulations are revolutionizing the entertainment industry, allowing for more immersive and engaging experiences for audiences and gamers alike.
-
Science and Research — Computer simulations are proving to be invaluable tools in scientific research and environmental studies, offering a new way to model and explore complex systems and phenomena.
6 Featured, 52 Examples:
220,238 Total Clicks
Date Range:
Feb 16 — Aug 16
Trending:
Warm
Consumer Insight Topics:
