Options for exploration accommodate low budgets
Implications - Though consumers are becoming more cautious in their spending post-recession -- especially Millennial consumers who are known to carry debt -- the need for escapism and relaxation persists. To enable authentic adventures on a budget, a rise in simulated escapism can be seen. This moves beyond virtual reality to provide a 360-degree experience that speaks to the dire need for escape from a fast-paced society.
Workshop Question - How can your brand help consumers embrace moments of relaxation during busy day-to-day routines?
6 Featured, 52 Examples:
156,147 Total Clicks
Feb 16 — Aug 16
Consumer Insight Topics: