Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Analog Toy
Tech
Children are introduced to high-tech concepts like coding through low-tech means.
4.8
Trend score
Trend
What is the Analog Toy Tech trend?
Analog Toy Tech: Appealing to parents' desire to limit their children's exposure (and dependence) on technology, toy brands are offering products that teach high-tech skills without a high-tech design. Speaking to two shifts in the world of parenting, this approach offers the best of both worlds: a nostalgic, tech-free approach to toys with benefits that go beyond entertainment.
Trend themes
Themes within the Analog Toy Tech trend
Three behaviours holding the trend together01
No-Tech Learning
Parents are turning to non-digital methods of teaching advanced skills to their children, with the 'Let's Go Code! Activity Set' for kids doing away with technology entirely.
02
Hands-On Learning
A new wave of coding toys shows that teaching programming can be made more engaging and fun by using tangible, hands-on means, like the physical block-based instructions of the 'Cubetto' playset.
03
Subscription Learning
Subscription-based services like 'Bitsbox' show that delivering new and challenging lessons to kids can be an ongoing, profitable venture.
Industry implications
What the Analog Toy Tech trend means for industry
Where the trend changes the playbookFor
Toy Industry
Innovation will lead to more sophisticated and engaging products that inspire creativity and an interest in science, technology, engineering, and math (STEM) at younger ages.
For
Technology Industry
Disruptive innovation will require more talent with advanced coding and engineering skills, which introduces new opportunities for companies focused on educating young children.
For
Education Industry
As technology advances to influence the workforce, student learning will have to parallel these innovations, increasing funding for quality educational materials that teach programming basics at a young age.
Workshop question
What's a seemingly competing benefit you could integrate into your offering?
Trend signals
Trend signals for Analog Toy Tech
Trend score 4.8 out of 10, from popularity 70%, activity 64%, freshness 8%.
Popularity70%
Activity64%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z (not a primary audience)
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Analog Toy Tech trend
6 featured examples from Dec 12, 2014 to Feb 17, 2017CategoryLife-Stages
No-Tech Coding Toys
The 'Let's Go Code! Activity Set' for Kids Teaches Programming Without Tech
Opportunity for educational companies to innovate and provide no-tech coding toys for kids.
CategoryLife-Stages
Kids Coding Toys
The 'Cubetto' Enables Children to Learn Programming in a Fun Way
The success of the 'Cubetto' toy highlights opportunities for manufacturers to create coding toys that make learning programming more engaging and fun for children.
CategoryLife-Stages
Child Coding Playsets
Cubetto Introduces Programming Basics to Kids with a Robot
Cubetto fits into the educational toys industry, providing a unique approach to teaching kids about programming.
CategoryLife-Stages
Kiddie Coding Kits
Bitsbox Teaches Kids Coding Through Monthly Subscriptions
The rise of subscription-based coding education platforms like Bitsbox is revolutionizing the way coding skills are taught and learned, providing new opportunities in the edtech i…
CategoryLife-Stages
Tangible Coding Toys
Google's 'Project Bloks' Uses Toys to Teach Kids How to Code
The development and production of coding toys like 'Project Bloks' require innovative approaches to combine physical and digital elements in engaging ways.
CategoryLife-Stages
Simplified Coding Toys
The 'Programmable Box' Teaches Kids Code in a Simple Way
The 'Programmable Box' and other coding education tools have the potential to disrupt the traditional classroom setting in the education industry.
