Gold-infused and gilded treats offer consumers unique dining experiences
Implications - Brands working with gold-infused and gilded food products are creating luxury goods that become part of a unique dining experience. Consumers of luxury goods desire the unique and unusual, and combining precious metals with culinary creations blends luxury and dining into an exceptional experience the consumer is unlikely to forget. Gilded foods and other explicitly opulent goods also boast wealth unabashedly, tying into the consumer need for status.
Workshop Question — How can you add a sense of luxury to your product or service to give it aspirational appeal?