Card for Coin is very aware of one of the biggest trends of the last year or so, Bitcoin. Starbucks is a major player when it comes to coffee shops and even food chains, so making a play to use its currency is an amazing idea.
Crypto-currency probably won’t be replacing traditional currency anytime soon, but with its rising prominence, being able to have some Bitcoin in the virtual purse isn’t a bad thing. What Card for Coin does is it allows users to take their Starbucks cards and flip the balance into Bitcoin. While it seems like a “why would i want to do that” kind of situation, it can actually have benefits.
Being able to use a type of currency that is being more widely accepted, versus a currency that can only be used at one coffee shop is a plus. Bitcoin is here to stay and Card for Coin is cashing in.