Category
Lifestyle
Assisted Choices
Trend cluster
Category
Upcycled
Quality
Brands are creating high-quality products using upcycled materials.
5.0
Trend score
Trend
What is the Upcycled Quality trend?
Upcycled Quality: Millennials are more environmentally conscious than any other generation, gravitating toward sustainable brands. They are also inherently competitive and status-driven. Products that are upcycled, yet high quality, satisfy both needs. These products also act as ethical status symbols, showcasing that the consumer is not just better, but a better person than their peers.
Trend themes
Themes within the Upcycled Quality trend
Three behaviours holding the trend together01
Upcycling
Brands are creating high-quality products using upcycled materials, tapping into consumers' desire for sustainability and eco-consciousness.
02
Circular Economy
Companies are reducing waste and minimizing their ecological footprint through practices like upcycling and repurposing, while creating fashionable and high-quality products.
03
Sustainable Fashion
The fashion industry is becoming more eco-conscious, with companies introducing sustainable materials and production methods to create stylish and ethical clothing.
Industry implications
What the Upcycled Quality trend means for industry
Where the trend changes the playbookFor
Fashion
Fashion brands are introducing sustainable materials and production methods to create stylish and ethical clothing, tapping into the growing demand for eco-friendly products.
For
Travel
Travel companies are upcycling discarded materials like airplane seats to create sustainable and stylish luggage, while appealing to eco-conscious and socially responsible travelers.
For
Sportswear
Sportswear companies are creating sustainable and eco-friendly products, like swimwear made from upcycled ocean waste, to appeal to environmentally conscious consumers.
Workshop question
If your brand was to focus on sustainability, how would you market it to the consumer?
Trend signals
Trend signals for Upcycled Quality
Trend score 5.0 out of 10, from popularity 67%, activity 75%, freshness 8%.
Popularity67%
Activity75%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Upcycled Quality trend
7 featured examples from Jun 8, 2016 to Feb 13, 2018CategoryEco
Upcycled Designer Swimwear
adidas and Aquafil Have Teamed Up to Design Sustainable Swimwear
Fashion brands can explore upcycling and using regenerated waste to create sustainable clothing and accessories.
CategoryFashion
Upcycled Militaristic Collections
The maharishi Spring/Summer 2018 Line is Ethical & Militaristic
The fashion industry can benefit from the trend of ethical militaristic fashion by integrating sustainable materials and ethical production practices into their collections.
CategoryEco
Upcycled Plastic Shoes
These Blue Adidas Sneakers are Made from Ocean Garbage
Incorporating upcycled materials in footwear presents an opportunity for disruptive innovation in sustainable fashion.
CategoryLuxury
Upcycled Plane Seat Luggage
These Discarded Aircraft Seats Were Made Into Luxe 'PLANE' Luggage
There is potential for innovative products made from upcycled or sustainable materials to disrupt the luggage industry and attract sustainability-conscious travelers.
CategoryEco
Upcycled Unisex Fashion
78stitches' Seven-Piece Collection Celebrates the Concept of "Wabi Sabi"
Opportunity for fashion brands to embrace sustainable practices and create upcycled collections.
CategoryEco
Upcycled Leather Bags
These Motorcycle-Inspired Items are Fashionable and Sustainable
The fashion industry can leverage the upcycling trend to develop sustainable and fashionable accessories like upcycled leather bags.
CategoryEco
Upcycled Denim Companies
CC15 Produces Affordable Jeans from Reclaimed Fabrics
Upcycled denim, like CC15's products, presents a disruptive innovation opportunity for the fashion industry as it tries to become more sustainable.
