The blue adidas sneakers are not just ocean-themed, they are made up of garbage from the ocean.
In a partnership with Parley for the Oceans, the Adidas x Parley sneakers resemble the blue water and white froth that can be seen in ocean waves. The blue adidas sneakers are made from old fishing nets near the Maldives that have been left to pollute the ocean. The abandoned nets are first cleaned in order to get rid of any "sea smells." The plastic nets are then "ground down and extruded into threads" that adidas then uses to make these sneakers.
While the impact this specific shoe will have on helping to clean up the world's oceans is minimal, it is a step in the right direction and manages to promote responsible consumerism in the form of a beautiful shoe.
What's Driving This Trend
- Upcycled Plastic Sneakers
- Creating footwear from materials found in the ocean presents an opportunity for disruptive innovation in sustainable fashion.
- Partnerships for Sustainable Initiatives
- Collaborating with organizations like Parley for the Oceans allows companies to tap into environmental innovation and promote responsible consumerism.
- Responsible Consumerism
- The use of upcycled materials in products encourages consumers to make more sustainable choices, leading to potential disruptive innovation in the retail industry.
Who This Affects Most
- Fashion Retail
- Incorporating upcycled materials in footwear presents an opportunity for disruptive innovation in sustainable fashion.
- Environmental Conservation
- Collaborations with organizations focused on ocean conservation and recycling can drive disruptive innovation in the environmental industry.
- Textile Manufacturing
- Developing new processes to incorporate upcycled materials in textile production can lead to disruptive innovation in the manufacturing industry.
