A previously complex industry enters a new phase of streamlining
Implications - Due to the fast pace of modern living and the digitization of the world at large, processes such as purchasing have reduced to two steps or less to great success. This monostep approach is infiltrating other industries that are notoriously complex, such as finance. This is especially important as the Millennial comes as adult age, as it accommodates their need for instant gratification.
Workshop Question - If you were to leverage a monostep approach within your business, where would you integrate it?
Trend Themes
1. Monostep Approach - Streamlining complex industries by reducing the purchasing process to two steps or less.
2. Mobile Payment Apps - Facilitating payment through smartphones, apps have disrupted the P2P, personal payment, express checkout and hand payment sectors.
3. On-demand Services - Companies offering flexible and episodic services for users in need of peace of mind without commitment.
Industry Implications
1. Finance - Digital finance streamlining the purchasing process and enabling on-demand payment services.
2. Technology - Advancements in biometric payments are changing how people transact.
3. Retail - Express checkout apps are reducing queuing times and infrastructure costs for retailers, while mobile payment apps demonstrate new revenue streams.
6 Featured, 50 Examples:
137,497 Total Clicks
Date Range:
Sep 15 — May 17
Trending:
Mild
Consumer Insight Topics:
