Category
Lifestyle
Assisted Choices
Trend cluster
Category
Simplified
Consumption
Utilities tracking becomes easier for the modern consumer.
2.6
Trend score
Trend
What is the Simplified Consumption trend?
Simplified Consumption: As Millennials age, previously complex areas of adult life need to be tweaked to suit their consumption style. One area where this shift is being implemented is in utility tracking. Gamifying, simplifying, or simply adding a visual element to the process adheres to the standards set by digital interactions, showing a convergence of industries and tones.
Trend themes
Themes within the Simplified Consumption trend
Three behaviours holding the trend together01
Gamified Utility Tracking
Gamifying, simplifying, or adding a visual element to utility tracking adheres to the standards set by digital interactions, showing a convergence of industries and tones.
02
Smart Home Energy Monitoring
Echo technology and Apple Watch apps provide more insight and information on habits and consumption, paving the way for further innovation opportunities.
03
Dynamic Visual Bill Design
Clarity of layout found on the web is now being adopted by paper bills with the use of dynamic visual systems.
Industry implications
What the Simplified Consumption trend means for industry
Where the trend changes the playbookFor
Energy Management Software
The rise of gamified and smart home energy monitoring creates new opportunities for the development of energy management software and related technologies.
For
Mobile Application Development
Utility usage-tracking apps and companion apps for smart home devices require continued development in the mobile application sector.
For
Design Consultancy
Dynamic visual bill design calls for the expertise of design consultancies to create informative and user-friendly bill layouts.
Workshop question
If you consider one of your more complex offerings, is there a way you could simplify it to suit the needs of consumers?
Trend signals
Trend signals for Simplified Consumption
Trend score 2.6 out of 10, from popularity 35%, activity 37%, freshness 8%.
Popularity35%
Activity37%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Simplified Consumption trend
5 featured examples from Apr 5, 2012 to Aug 18, 2016CategoryTech
Home Consumption Monitors
WeMo's Echo Technology is Designed to Measure Your Usage
The development of Echo technology by Belkin is a major innovation in the home automation industry, paving the way for more advanced systems that track and optimize resource usage.
CategoryMarketing
Graphic Utility Bills
SSE Now Uses a Visual Paper Bill System to Map Out Data
The energy industry can adopt visual paper bill systems to improve customer understanding and reduce complaints.
CategoryEco
Social Energy Saving Apps
The Facebook Utility Usage Function Shares Power Consumption Online
Disruptive innovation opportunity: Develop energy saving features for social media platforms to promote eco-friendly behaviors among users.
CategoryEco
Wristworn Energy Apps
Ovo Energy's Apple Watch App Makes It Easy to Monitor Energy Bills
The energy-utilities industry has an opportunity to leverage smartwatch apps and other mobile technologies to improve customer engagement and enhance energy monitoring and managem…
CategoryTech
Utility Usage-Tracking Apps
The Stumply App Helps You Track Electricity and Water Consumption
Opportunity for disruptive innovation in developing apps or devices that integrate utility usage tracking and optimization into smart home systems.
