Trov is a Millennial insurance platform that protects one's prized possessions while offering a service that is hassle-free and easy to personalize. While a few on-demand insurance plans have been rolled out by companies appealing to drivers, Trov targets urban dwellers who don't travel by car. Whether looking to insure their bicycle, smartphone or laptop, Trov's subscribers are guaranteed a reliable service that is flexible to fit their varying needs.
The on-demand service was developed by a San Franciso-based startup and is currently successful among Australian Gen Y subscribers. The Millennial insurance platform is set to launch in the United States by 2017 and hopes to appeal to urban youth that seeks to protect valuables without having to agree to the strict terms and conditions of similar services.