As part of the Medium subscription service, those with a monthly plan for the popular blogging platform will now have access to audio recordings of the top stories on the site. The audio recordings mark the first major feature release for the Medium subscription service, which is itself a relatively young product from Medium.
Considering the payments that consumers make to get access to their Medium subscription, the platform has ensured that the audio recordings they offer will be of excellent quality. Rather than automating the process with robotic text-to-speech algorithms, Medium's top stories will be narrated by professional voice actors. As one might expect, this labor-intensive process limits the narrations to the best and most popular articles on the platform.
What Makes This Trend Stand Out
- Audio Content Subscription
- The rise of audio content subscriptions presents an opportunity for companies to offer narrated versions of popular written content.
- Professional Voice Narration
- The demand for high-quality audio content creates a disruptive innovation opportunity for professional voice actors to offer their services for narrating articles and blog posts.
- Content Curation
- The need for curated and selected content opens up opportunities for platforms to offer audio versions of top stories from popular blogging sites.
Sectors Adopting This
- Digital Publishing
- Digital publishing platforms can explore the addition of audio versions of articles and blog posts as a premium feature for subscribers.
- Voiceover Services
- Voiceover service providers can tap into the growing market of audio content subscriptions by offering their expertise in narrating articles and blog posts.
- Podcasting Platforms
- Podcasting platforms can partner with popular blogging sites to curate top stories and offer narrated versions as an exclusive feature for their subscribers.
