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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,418 more

Ungendered Loss

Hair thinning is de-stigmatized for the female consumer

Implications - Already a touchy topic among male consumers, hair loss is a common issue for both genders,with brands often avoiding the topic altogether for female consumers. A recent shift can be observed however, with brands using careful language and marketing to create that safe space for consumers of all genders to seek the help they need. This signifies a greater transition in terms of consumers' openness and the backlash of the "aspirational lifestyle" as pushed by social media.
Workshop Question - How are you supporting your consumers on their journey towards self-improvement?
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 50 Examples:
240,054 Total Clicks
Date Range:
Aug 13 — Aug 16
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Kale-Infused Hair Tonics
Kale-Infused Hair Tonics
This Color Wow Hair Cocktail Repairs with Sulphur-Rich Sea Kale
This mixology-inspired hair cocktail is a powerful product that’s designed to provide everything from UV protection to frizz control in a bottle. Color Wow’s Bionic Tonic Kale Cocktail... MORE
Hair Replacement Helmets
Hair Replacement Helmets
The Theradome Laser Hair Therapy Helmet is FDA-Approved
The Theradome Laser Helmet is the first FDA-approved laser hair therapy treatment. The clinical strength contraption can be worn in the comfort of your own home, so you don’t need to worry... MORE
Feminized Beauty Supplements
Feminized Beauty Supplements
The PrettyPills Use Vitamins to Increases Hair, Skin and Nail Growth
Beauty supplements can easily be used to fill any gaps in one’s diet by adding vitamins, minerals and nutrients to help stimulate skin, nail and hair growth. The PrettyPills by DOVitamins are... MORE
Hair Loss Prevention Caps
Hair Loss Prevention Caps
This Device is Designed to Protect Hair from Chemo Chemicals
The ‘DigniCap’ is a innovative device that helps to protect hair from chemo chemicals. For those who must undergo chemotherapy, hair loss is a distressing side effect. Not only does hair... MORE
play_circle_filled Scientific Hair-Restoring Treatments
Scientific Hair-Restoring Treatments
This L'Oreal Professionnel System is Based on Hair Science
The research scientists at L’Oreal Professionnel have spent seven years developing Aptyl 100, the regenerative molecule contained in L’Oreal Professionnel’s new Pro Fiber treatment.... MORE
Bacteria-Resistant Pillow Cases
Bacteria-Resistant Pillow Cases
The 'Sleep Away' Travel Pillow Case Prevents Acne and Hair Loss
Everyone knows just how dirty the bedding in hotels can be, so the ‘Sleep Away’ travel pillow case is designed to help protect you from unwanted bacteria. Featuring a 100% bamboo surface,... MORE

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