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This L'Oreal Professionnel System is Based on Hair Science

The research scientists at L'Oreal Professionnel have spent seven years developing Aptyl 100, the regenerative molecule contained in L'Oreal Professionnel's new Pro Fiber treatment.

The Pro Fiber treatment is unique in two ways. Firstly, it uses L'Oreal Professionnel's scientific advantage to provide hair restoration at an extremely high level, repairing the damage caused by the thousands of shampoos, blow-dries, color treatments and brushings that women's manes undergo. Secondly, after the initial salon treatment, it can be maintained for a significant period of time with L'Oreal Professionnel's at-home care products. Using L'Oreal Professionnel Pro Fiber shampoo, conditioner, masque and serum, the restorative treatment can be prolonged for up to six weeks.

With this L'Oreal Professionnel treatment, hair can feel soft, new and freshly cut no matter how much styling it's subjected to.