The research scientists at L'Oreal Professionnel have spent seven years developing Aptyl 100, the regenerative molecule contained in L'Oreal Professionnel's new Pro Fiber treatment.
The Pro Fiber treatment is unique in two ways. Firstly, it uses L'Oreal Professionnel's scientific advantage to provide hair restoration at an extremely high level, repairing the damage caused by the thousands of shampoos, blow-dries, color treatments and brushings that women's manes undergo. Secondly, after the initial salon treatment, it can be maintained for a significant period of time with L'Oreal Professionnel's at-home care products. Using L'Oreal Professionnel Pro Fiber shampoo, conditioner, masque and serum, the restorative treatment can be prolonged for up to six weeks.
With this L'Oreal Professionnel treatment, hair can feel soft, new and freshly cut no matter how much styling it's subjected to.
Why This Trend Is Growing
- Hair Restoration Treatments
- The development of regenerative molecules for hair restoration presents an opportunity for disruptive innovation in the beauty industry.
- Scientific Advancements in Hair Care
- L'Oreal Professionnel's utilization of scientific research in developing effective hair treatments opens up possibilities for disruptive innovation in the cosmetics industry.
- Long-lasting Hair Repair Solutions
- The creation of long-lasting hair repair solutions that can be maintained with at-home care products offers potential for disruptive innovation in the hair care industry.
Industries Being Reshaped
- Beauty
- The beauty industry can benefit from incorporating scientific hair restoration treatments into their product offerings.
- Cosmetics
- The cosmetics industry can explore incorporating scientific advancements in hair care to develop innovative hair repair solutions.
- Hair Care
- The hair care industry can seize the opportunity to develop long-lasting hair repair solutions that can be maintained with at-home care products.
