Category
Lifestyle
Assisted Choices
Trend cluster
Category
Whimsical
Bakery
Bread branding takes on a vintage-inspired, relaxed look.
3.7
Trend score
Trend
What is the Whimsical Bakery trend?
Whimsical Bakery: Helping bakeries have their products perceived as less processed and more independent, bread packaging is evolving to look more rustic. Using materials like paper (as opposed to plastic) and with whimsical motifs, there's a handmade feel that comes through with this approach to branding, appealing to consumers who appreciate smaller brands.
Trend themes
Themes within the Whimsical Bakery trend
Three behaviours holding the trend together01
Rustic Bread Packaging
Using materials like paper (as opposed to plastic) and with whimsical motifs, there's a handmade feel that comes through with this approach to branding.
02
Playful Illustrations on Deli/ Bakery packaging
Playful grocery illustrations and animal hybrids characters are used to promote bakery brand and convey humour and whimsy.
03
Minimalist Packaging
Brands are repositioning their packaging so that it communicates a lighter experience for audiences concerned about the percentage of carbohydrates in their diet.
Industry implications
What the Whimsical Bakery trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Providing artisanal quality breads, pastries, and custom cakes to a growing market of English-speaking consumers.
For
Graphic Design
Creating playful, engaging, and often minimalistic brand identities for bakeries and delicatessens through visual designs and packaging.
For
Sustainability
Using 100% recyclable paper in bakery branding and packaging, creating an environmentally conscious market for brands who value sustainability.
Workshop question
Considering re-designing (or creating) a brick and mortar location for your brand, what are three things you consider 'must-haves'?
Trend signals
Trend signals for Whimsical Bakery
Trend score 3.7 out of 10, from popularity 37%, activity 66%, freshness 8%.
Popularity37%
Activity66%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Whimsical Bakery trend
5 featured examples from Aug 25, 2015 to Feb 19, 2016CategoryMarketing
Monogrammed Bakery Branding
Kromka Polish Bakery's Brand Identity Highlights Vivid Typography
Opportunity for bakeries and other food businesses to differentiate themselves by embracing monogrammed branding.
CategoryMarketing
Whimsical Bakery Branding
Oddds' Bread & Biscuit Brand Identity Boasts Conceptual Characters
Incorporating whimsical branding and conceptual characters can disrupt the traditional food and beverage industry by appealing to customers' emotions and creating a memorable expe…
CategoryMarketing
Doodled Deli Branding
Mostowski Delikatesy's Brand Identity Boasts Playful Grocery Illustrations
Bakeries can utilize playful grocery illustrations in their branding to create a unique and engaging image for their products and promotional materials.
CategoryLifestyle
Hot Cross Bun Branding
Davies Bakery in Melbourne Has New Packaging for Its Hot Cross Buns
Bakery brands can differentiate themselves and communicate their ideals through fresh-minimalist packaging and repositioning packaging to communicate a lighter experience.
CategoryMarketing
Newspaper Bread Packaging
L'Amande French Bakery's Newspaper Packaging is Graphic and Sustainable
Innovative packaging solutions for the food industry.
