Conceived by creative studio Oddds, this graphic design project promotes a fictional bakery brand that specializes in freshly baked breads and biscuit snacks. Appropriately named Bread & Biscuit, the fictional business is marketed with nostalgic promotional materials that feature conceptual characters. These characters include animal hybrids like a rabbit salmon, a beetle dragon fly and a deer butterfly.
Oddds' illustrations are paired with vintage text and embody an old world theme. The masterpieces are whimsical in their overall aesthetic and promote Bread & Biscuit's menu in a fresh and inventive way.
Though it promotes a conceptual bakery brand, this project will inspire business owners to think outside of the box when promoting a traditional product like bread. Though artisanal bakeries aren't a new concept, this fictional bakery uses whimsical imagery to set itself apart from competing examples.