Davies Bakery is a Melbourne brand that recently revealed dynamic new packaging for their range of hot cross buns. The Australian bread brand tapped the creative team at makebardo to design a packaging scheme that was minimalist, communicated freshness and distinguished the brand as having a narrative.
The hot cross buns are actually a new product from Davies Bakery, and as such the are an ideal product to debut the brand's new look. Using black, white and red, the packaging seems essential and not frivolous, exactly what the brand is looking to communicate to shoppers.
As consumers become more concerned about the percentage of carbohydrates in their diet, many bakery brands are repositioning their packaging so that it communicates a lighter experience.