Crowd Creations

Brands are using crowdsourcing to let consumers pick flavor and design

Implications - Brands using crowdsourcing to have fans pick a flavor or design for a product easily raise brand engagement with consumers. Utilizing social media to promote crowdsourcing, campaigns increase brand awareness since the brand and participants alike will be sharing the campaign on their various social networks. This signifies a new approach to loyalty in an era where consumers prefer authenticity to advertising; inviting consumers into the creation process enhances their emotional investment in the brand.
SCORE 5.9
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54,277 Total Clicks
Mar 16 - May 17
This Year and Average
MarketingBranding
Featured Examples
Fan-Picked Candy Flavors - The 'Flavor Vote' Promotion Allows Fans to Choose the Next M&M’s Flavour
SCORE 6
Warm 658 Clicks Pub: Mar 29, 16
Fan-Picked Candy Flavors
The 'Flavor Vote' Promotion Allows Fans to Choose the Next M&M’s Flavour
Mars Chocolate North America is giving fans an opportunity to choose the next M&M’s Peanut flavor as part of its Flavor Vote campaign. The competition not only gives fans a chance to... [More]
Social Media-Inspired Cars - Volkswagen's #PinkBeetle is Named After Its Own Hashtag
SCORE 5.5
Warm 504 Clicks Pub: Jun 2, 16
Social Media-Inspired Cars
Volkswagen's #PinkBeetle is Named After Its Own Hashtag
When Volkswagen displayed its Pink Beetle concept at the 2015 New York Auto Show, it quickly became a social media sensation. At the time, the limited-edition model was only known as the Pink Color... [More]
Crowdsourced Phone Design Campaigns - ZTE is Asking Consumers to Build its Next Smartphone
SCORE 4.3
Average 110 Clicks Pub: Aug 3, 16
Crowdsourced Phone Design Campaigns
ZTE is Asking Consumers to Build its Next Smartphone
ZTE Corporation is one of the largest global communication brands and for the company’s next smartphone device scheduled to unveil next year, the team has asked its consumers to aid in the... [More]
Crowdsourced Snack Bar Flavors - KIND is Inviting Fans to Vote for a New Flavor with 'Raise the Bar'
SCORE 6.3
This Year and Warm 153 Clicks Pub: May 12, 17
Crowdsourced Snack Bar Flavors
KIND is Inviting Fans to Vote for a New Flavor with 'Raise the Bar'
In the same way that brands like Oreo and Lay’s have used crowdsourcing as a way to generate new flavor ideas, KIND launched the ‘Raise the Bar’ contest—but with a focus on... [More]
Crowdsourced Soda Flavors - Mountain Dew Let Fans Vote for Flavor Return in the 'DEWcision' campaign
SCORE 2.8
Mild 116 Clicks Pub: Jul 19, 16
Crowdsourced Soda Flavors
Mountain Dew Let Fans Vote for Flavor Return in the 'DEWcision' campaign
Mountain Dew used the ‘DEWcision’ campaign to let fans pick which limited edition flavor would become part of the soda brand’s permanent product line. Fans could choose from Baja... [More]
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