Category
Lifestyle
Assisted Choices
Trend cluster
Category
Crowd
Creations
Brands are using crowdsourcing to let consumers pick flavor and design.
3.5
Trend score
Trend
What is the Crowd Creations trend?
Crowd Creations: Brands using crowdsourcing to have fans pick a flavor or design for a product easily raise brand engagement with consumers. Utilizing social media to promote crowdsourcing, campaigns increase brand awareness since the brand and participants alike will be sharing the campaign on their various social networks. This signifies a new approach to loyalty in an era where consumers prefer authenticity to advertising; inviting consumers into the creation process enhances their emotional investment in the brand.
Trend themes
Themes within the Crowd Creations trend
Three behaviours holding the trend together01
Crowdsourcing
Brands are using crowdsourcing to let consumers pick flavor and design
02
Social Media Influence
Volkswagen's #PinkBeetle was named after its own hashtag
03
Consumer Influence
ZTE is asking consumers to build its next smartphone
Industry implications
What the Crowd Creations trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Crowdsourcing and fan votes are changing how new flavors are introduced
For
Automotive
Social media influences design decisions and introduces new models
For
Technology
Consumers have a direct impact on the design and functionality of new devices
Workshop question
How much influence does your brand's consumer base have on your offering? If you were to make it a priority, how would you increase that engagement?
Trend signals
Trend signals for Crowd Creations
Trend score 3.5 out of 10, from popularity 56%, activity 41%, freshness 8%.
Popularity56%
Activity41%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Crowd Creations trend
5 featured examples from Mar 29, 2016 to May 12, 2017CategoryMarketing
Fan-Picked Candy Flavors
The 'Flavor Vote' Promotion Allows Fans to Choose the Next M&M’s Flavour
The food and beverage industry can explore fan voting to innovate new flavors that cater to consumer preferences and preferences.
CategoryAutos
Social Media-Inspired Cars
Volkswagen's #PinkBeetle is Named After Its Own Hashtag
Automakers can leverage social media-inspired car trends to create innovative marketing campaigns and develop personalized vehicles that resonate with target audiences.
CategoryTech
Crowdsourced Phone Design Campaigns
ZTE is Asking Consumers to Build its Next Smartphone
Smartphone manufacturers can benefit from crowdsourced design by developing products that better meet the needs of consumers.
CategoryLifestyle
Crowdsourced Snack Bar Flavors
KIND is Inviting Fans to Vote for a New Flavor with 'Raise the Bar'
Opportunity for companies in the food and beverage industry to leverage crowdsourcing for flavor innovation.
CategorySocial Media
Crowdsourced Soda Flavors
Mountain Dew Let Fans Vote for Flavor Return in the 'DEWcision' campaign
In the beverage industry, companies can implement crowdsourcing strategies to involve consumers in the flavor selection process, driving engagement and product innovation.
