A sub-segment of foodies looks to hyper-indulge in a conscious way
Implications - Though eating indulgently is sometimes seen as a result of lack of food education, foodie consumers who see indulgence as an earned right not only consume calorie-laden food, but more extreme versions than their non-self aware counterparts. This points to a new form of health movement that is less aspirational and more lighthearted.
Workshop Question - While consumers seek to improve their lifestyles in numerous ways, how can your brand take an active role in the consumer desire for self-betterment while satisfying nonessential desires?
Trend Themes
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Indulgent Health Culture — Consumers who see indulgence as an earned right not only consume calorie-laden food but also healthy extreme versions. An opportunity for restaurants to offer novel, indulgent, and healthy menu options.
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DIY Paleo Movement — People following paleo-inspired diets look to create alternative recipes, leading to a trend towards Paleo and vegan-friendly dishes, opening opportunities for specialized offshoots such as paleo bakeries.
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Wild Food Creations — Celebrity chefs and DIY enthusiasts popularize dishes featuring unconventional and extreme flavor combinations, leading to more experimentation and taste-bud stretching creations, creating room for food fests and food trucks to highlight innovative culinary confections.
Industry Implications
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Health Food Industry — A growing demand for healthier indulgent meals, inspires new niche markets of innovative recipes and food products.
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Specialty Bakery Industry — DIY health food enthusiasts are driving the demand towards paleo and vegan-friendly dishes, creating opportunities for specialized offshoots such as paleo bakeries.
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Celebrity Chef Industry — With the rise of experimental dishes in the culinary scene, celebrity chefs are an influential gateway towards unconventional taste sensations and emergent food trends.
6 Featured, 54 Examples:
155,602 Total Clicks
Date Range:
Apr 14 — Sep 16
Trending:
Average
Consumer Insight Topics:
