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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,384 more

Cheat Day Culture

A sub-segment of foodies looks to hyper-indulge in a conscious way

Implications - Though eating indulgently is sometimes seen as a result of lack of food education, foodie consumers who see indulgence as an earned right not only consume calorie-laden food, but more extreme versions than their non-self aware counterparts. This points to a new form of health movement that is less aspirational and more lighthearted.
Workshop Question - While consumers seek to improve their lifestyles in numerous ways, how can your brand take an active role in the consumer desire for self-betterment while satisfying nonessential desires?
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
118,055 Total Clicks
Date Range:
Apr 14 — Sep 16
Trending:
Average
Consumer Insight Topics:

Featured Examples

Trailblazing Doughnut Shops
Trailblazing Doughnut Shops
Toronto's Glory Hole Doughnuts Serves Up Creative Flavor Combinations
Once thought of simply as the ultra-sweet accompaniment to diner-style coffee, doughnuts have since been transformed into high-end confections sought out by even the most discerning foodies. ... MORE
Paleo Cookie Pizzas
Paleo Cookie Pizzas
This Treat is a Healthier Alternative for a Decadent Dessert
Following a diet can tough, but if you find the right balance between being informed about healthy food and respecting your need for indulgence, then the result is something like this paleo cookie... MORE
Celebratory Gargantuan Burgers
Celebratory Gargantuan Burgers
Dirigo Public House Honors One Year With a 100-Pound Beef Burger
Eatery Dirigo Public House celebrates its one year anniversary by taking the epic challenge of creating a 100-pound beef burger to honor the special occasion. The burger featured an ultra-thick and... MORE
Sizzling Bacon Cannolis
Sizzling Bacon Cannolis
This Bacon Cannoli in an Unexpected Indulgence for Your Taste Buds
This bacon cannoli might just be your favorite bacon invention yet. This sweet and savory snack could hit all your taste buds at once. All you need to do is make a bacon weave and cut it into a... MORE
play_circle_filled Rapper-Made Food Oddities
Rapper-Made Food Oddities
Rapper Action Bronson Makes a Deep-Fried Chicken Burger with Ice-Cream
Some people may not know this, but rapper Action Bronson actually attended culinary school and had his own cooking show called ‘Action in the Kitchen.’ The rapper not only loves food, he... MORE
Savory Bacon Cannolis
Savory Bacon Cannolis
These Fried Italian Desserts are Filled with Crispy Meat for Added Crunch
Cannolis are a classic Italian dessert that features a deep fried pastry cylinder filled with a decadent ricotta cream and chocolate chips, however this savory version by lifestyle blog Thrillist... MORE

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What's On The Menu?