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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,441 more

Canned Connoisseur

The explosion of canned wine's popularity reflects on-the-go lifestyles

Implications - Appealing primarily to millennials, canned versions of wine products are becoming more and more popular. A far cry from the pretension that's so often perceived to be part of wine culture, this more casual approach speaks to younger consumers' desire for playful takes on classic products, and a more portable design.
Workshop Question - What lifestyle trends does your branding tap into and what does that convey to your consumer?
4 Featured, 24 Examples:
90,202 Total Clicks
Date Range:
Nov 15 — Aug 16
Consumer Insight Topics:

Featured Examples

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