'Mancan' is a canned wine beverage that is specifically designed for men. For some men, ordering wine at a bar while their friends are all drinking beer can be an unnerving experience. This product helps men uphold appearances while still allowing them to enjoy their favorite wine.
Mancan was designed by Graham Veysey as a way for men to order wine at the bar without it coming in stemwear. As a result, Veysey developed a canned wine that would allow men to appear as though they are drinking a beer. Mancan is made from specially picked California grapes and comes in a variety of different blends. The idea is to offer customers the same high-quality wine in a more user-friendly vessel.
While the idea of gendering something as universal as wine may seem unusual, there are likely to be many men who prefer to consume wine from a can instead of a glass.