Category
Lifestyle
Assisted Choices
Trend cluster
Category
Collegiate
Catering
Brands focus their efforts on providing convenient food services for students.
4.0
Trend score
Trend
What is the Collegiate Catering trend?
Collegiate Catering: Foodie brands are creating and seeking new methods to reach the Gen Z and Millennial demographics through convenient, affordable and desirable meal options and services. Targeting students with active appetites due to academic stress and social gatherings, new services are carving their place in the lives of college and university students. This shows maximization of the growth cycle of a demographic, and introduces a new opportunity with the difficult-to-reach youth generation.
Trend themes
Themes within the Collegiate Catering trend
Three behaviours holding the trend together01
Convenient and affordable meal options
Foodie brands are reaching college and university students through convenient, affordable and desirable meal options and services.
02
Expansion of delivery services to college campuses
Fast food chains like Chipotle are expanding their delivery services to cover college campuses, targeting millennial students craving quick takeout meals.
03
Upscaling the campus dining experience
Aramark is implementing world-class chefs, dietitians, and nutritionists to upscale the campus dining experience and focus on sustainability, locally grown food, customization, and convenience.
Industry implications
What the Collegiate Catering trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Foodie brands are carving out new opportunities to reach the Gen Z and Millennial demographics through convenient, affordable and desirable meal options and services.
For
Delivery Services
Fast food chains like Chipotle are expanding their delivery services to cover college campuses, targeting millennial students craving quick takeout meals.
For
Hospitality
Aramark is upscaling the campus dining experience, with a focus on sustainability, locally grown food, a heightened sense of customization and, above all, convenience.
Workshop question
How well is your brand tailoring to the unique needs of students? If that were your core target market, how would you adapt your offering to suit this demographic?
Trend signals
Trend signals for Collegiate Catering
Trend score 4.0 out of 10, from popularity 59%, activity 54%, freshness 8%.
Popularity59%
Activity54%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Collegiate Catering trend
9 featured examples from Sep 30, 2014 to Jun 11, 2018CategoryLifestyle
Fresh Pizza Vending Machines
This Pizza ATM is Designed to Satisfy Late-Night Cravings
Disruptive innovation opportunity: Incorporating vending machine technology into the food service industry to offer convenient and fresh food options to customers in various locat…
CategoryLifestyle
University-Branded Food Trucks
The Gryph 'N' Grille is the University of Guelph's New Food Truck
University-branded food trucks can enhance student experiences and satisfaction with campus dining options.
CategoryLifestyle
Parisian Pizzeria Campus Bars
Volare's Pizzeria and Bar is Located at the University of Oklahoma
The hospitality industry can leverage campus rooftop bars and upscale dining options to attract and retain college students and explore a new market segment.
CategoryWorld
Rice-Dispensing Machines
This Food Vending Machine Produces Steaming Rice for Chinese Students
Disruptive innovation opportunity for the food vending industry to introduce steaming rice vending machines as a popular and convenient meal option.
CategoryLifestyle
Collegiate Fast Food Deliveries
Chipotle is Expanding its App Delivery Service to College Campuses
The fast food industry can leverage the trend of increased deliveries on college campuses to capture more customers and increase market share.
CategoryLifestyle
World-Class Campus Cuisines
Aramark is Upscaling Campus Dining Experiences for Generation Z
The food service industry can benefit from incorporating world-class chefs, sustainability practices, and convenience in campus dining experiences.
CategoryLifestyle
College Dining Mobile Apps
This Startup Offers a Simple Food-Related App for College Students
Industry that can benefit from developing innovative solutions for college dining experiences.
CategoryLifestyle
16-Inch Submarine Sandwiches
Jimmy John’s is Adding 16-Inch Giant Sandwiches to Its Menu
Fast food chains can take advantage of the giant sandwich trend to attract customers, particularly those in the construction or college student demographic.
CategoryTech
Campus Delivery Apps
'EnvoyNow' Helps to Students Satisfy Late-Night Cravings
Food delivery industry can expand its services to cater specifically to college campuses.
