Playful Produce

Produce packaging takes on a playful, childlike look

Implications - In addition to providing better protection of products, and acting as a vessel for information about said products, produce packaging is taking on the new task of surprising and delighting consumers through clever design. Appealing to children and parents primarily, this approach brings these products to life in a way that stands out on the shelf.
SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
302,904 Total Clicks
Mar 15 - Jul 17
This Quarter and Hot
MarketingLifestyleFoodBranding
Featured Examples
Animated Produce Packaging - This Raspberry Packaging Might Eat Your Fruit Before You Get a Chance
SCORE 7
Warm 17,602 Clicks Pub: Jun 15, 15
Animated Produce Packaging
This Raspberry Packaging Might Eat Your Fruit Before You Get a Chance
Created as a new brand under Freshmax, a large produce company in the Pan-Pacific region, Munch’n features exciting, visually stimulating designs like this raspberry packaging. In order to... [More]
Jar-Shaped Pouch Packages - Wunderbar! Creative Agency Introduced a Fresh Design for Pickled Goods
SCORE 8.7
This Quarter and V. Hot 1,637 Clicks Pub: May 30, 17
Jar-Shaped Pouch Packages
Wunderbar! Creative Agency Introduced a Fresh Design for Pickled Goods
Wunderbar! Creative Agency created a charming packaging system that will make most people do a double take—rather than just creating a set of modernly branded glass jars, the agency developed a... [More]
Clever Kiwi Branding - These Kiwi Snack Packs Include Personified and Animated Graphics
SCORE 6.8
Warm 4,495 Clicks Pub: Jun 18, 15
Clever Kiwi Branding
These Kiwi Snack Packs Include Personified and Animated Graphics
These kiwi snack packs feature a kid-friendly wrapping that is filled with plenty of personality. The packaging concept is the work of Darren Gunning, an Australian designer who wanted to create a... [More]
Animalistic Orange Packaging - NOMsters Boxes Feature Engaging Imagery of Fruit-Eating Beasts
SCORE 5.4
Warm 8,319 Clicks Pub: Mar 24, 15
Animalistic Orange Packaging
NOMsters Boxes Feature Engaging Imagery of Fruit-Eating Beasts
How do you get your child to eat his fruit? This clever concept for orange packaging alters the ritual of eating the common peeled fruit so that those little ones who are looking for a new... [More]
Nutrition-Promoting Candy Campaigns - Scholz & Friends Developed a Campaign for Fruit Consumption
SCORE 6.8
This Quarter and Warm 309 Clicks Pub: Jul 3, 17
Nutrition-Promoting Candy Campaigns
Scholz & Friends Developed a Campaign for Fruit Consumption
In order to encourage healthy eating in both children and adults, the creative agency Scholz & Friends decided to redesign how fruits are most often offered on the market. The unique... [More]
Graphic Pomegranate Packaging - Granada Pomegranate's Branding Encourages Sustainability
SCORE 3.8
Mild 5,795 Clicks Pub: Jun 17, 15
Graphic Pomegranate Packaging
Granada Pomegranate's Branding Encourages Sustainability
Granada’s pomegranate packaging is eco-friendly and graphically bold. When it comes to most produce containers, plastic is a popular go-to material but can have damaging effects on the... [More]
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