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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,427 more

Playful Produce

Produce packaging takes on a playful, childlike look

Implications - In addition to providing better protection of products, and acting as a vessel for information about said products, produce packaging is taking on the new task of surprising and delighting consumers through clever design. Appealing to children and parents primarily, this approach brings these products to life in a way that stands out on the shelf.
Workshop Question - In what way can you alter your brand's imagery to make it more playful, yet professional?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 63 Examples:
485,054 Total Clicks
Date Range:
Mar 15 — Jul 17
Trending:
Hot
Consumer Insight Topics:

Featured Examples

Animated Produce Packaging
Animated Produce Packaging
This Raspberry Packaging Might Eat Your Fruit Before You Get a Chance
Created as a new brand under Freshmax, a large produce company in the Pan-Pacific region, Munch’n features exciting, visually stimulating designs like this raspberry packaging. In order to... MORE
Jar-Shaped Pouch Packages
Jar-Shaped Pouch Packages
Wunderbar! Creative Agency Introduced a Fresh Design for Pickled Goods
Wunderbar! Creative Agency created a charming packaging system that will make most people do a double take—rather than just creating a set of modernly branded glass jars, the agency developed a... MORE
Clever Kiwi Branding
Clever Kiwi Branding
These Kiwi Snack Packs Include Personified and Animated Graphics
These kiwi snack packs feature a kid-friendly wrapping that is filled with plenty of personality. The packaging concept is the work of Darren Gunning, an Australian designer who wanted to create a... MORE
Animalistic Orange Packaging
Animalistic Orange Packaging
NOMsters Boxes Feature Engaging Imagery of Fruit-Eating Beasts
How do you get your child to eat his fruit? This clever concept for orange packaging alters the ritual of eating the common peeled fruit so that those little ones who are looking for a new... MORE
Nutrition-Promoting Candy Campaigns
Nutrition-Promoting Candy Campaigns
Scholz & Friends Developed a Campaign for Fruit Consumption
In order to encourage healthy eating in both children and adults, the creative agency Scholz & Friends decided to redesign how fruits are most often offered on the market. The unique... MORE
Graphic Pomegranate Packaging
Graphic Pomegranate Packaging
Granada Pomegranate's Branding Encourages Sustainability
Granada’s pomegranate packaging is eco-friendly and graphically bold. When it comes to most produce containers, plastic is a popular go-to material but can have damaging effects on the... MORE
Fashionable Citrus Packing
Fashionable Citrus Packing
'Naranja de Valencia' Elevates the Status of the Valencia Orange
The Lavernia & Cienfuegos agency developed a creative citrus packing and branding identity to help orange producers and exporters better present the iconic Valencia Orange. To showcase the... MORE
Orange Package Collections
Orange Package Collections
CHUCHENG Oranges Boast Creative Single and Multi-Packs
The Yunnan Fruit Industry Co. worked with Tigerpan on the development of an original orange package system inspired by Chu Shijian, who is known as the “Orange King of China.” Drawing... MORE

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play_circle_filled Charitable Fast Food Campaigns
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Simplified Licorice Twists
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'Red Vines Made Simple' are Created with Just Five Ingredients
Candy-Inspired Produce Wrappers
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Geometric Pear Packaging
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Transparent Produce Bags
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Prescriptive Produce Packaging
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Convenient Cherry Cups
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