Playful Produce

Produce packaging takes on a playful, childlike look

Implications - In addition to providing better protection of products, and acting as a vessel for information about said products, produce packaging is taking on the new task of surprising and delighting consumers through clever design. Appealing to children and parents primarily, this approach brings these products to life in a way that stands out on the shelf.
SCORE 6.7
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294,174 Total Clicks
Mar 15 - Aug 16
This Year and Hot
MarketingLifestyleFoodBranding
Featured Examples
Animated Produce Packaging - This Raspberry Packaging Might Eat Your Fruit Before You Get a Chance
SCORE 7
Warm 17,493 Clicks Pub: Jun 15, 15
Animated Produce Packaging
This Raspberry Packaging Might Eat Your Fruit Before You Get a Chance
Created as a new brand under Freshmax, a large produce company in the Pan-Pacific region, Munch’n features exciting, visually stimulating designs like this raspberry packaging. In order to... [More]
Clever Kiwi Branding - These Kiwi Snack Packs Include Personified and Animated Graphics
SCORE 6.8
Warm 4,488 Clicks Pub: Jun 18, 15
Clever Kiwi Branding
These Kiwi Snack Packs Include Personified and Animated Graphics
These kiwi snack packs feature a kid-friendly wrapping that is filled with plenty of personality. The packaging concept is the work of Darren Gunning, an Australian designer who wanted to create a... [More]
Animalistic Orange Packaging - NOMsters Boxes Feature Engaging Imagery of Fruit-Eating Beasts
SCORE 5.5
Warm 8,104 Clicks Pub: Mar 24, 15
Animalistic Orange Packaging
NOMsters Boxes Feature Engaging Imagery of Fruit-Eating Beasts
How do you get your child to eat his fruit? This clever concept for orange packaging alters the ritual of eating the common peeled fruit so that those little ones who are looking for a new... [More]
Graphic Pomegranate Packaging - Granada Pomegranate's Branding Encourages Sustainability
SCORE 3.8
Mild 5,794 Clicks Pub: Jun 17, 15
Graphic Pomegranate Packaging
Granada Pomegranate's Branding Encourages Sustainability
Granada’s pomegranate packaging is eco-friendly and graphically bold. When it comes to most produce containers, plastic is a popular go-to material but can have damaging effects on the... [More]
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