Category
Lifestyle
Assisted Choices
Trend cluster
Category
Playful
Produce
Produce packaging takes on a playful, childlike look.
5.1
Trend score
Trend
What is the Playful Produce trend?
Playful Produce: In addition to providing better protection of products, and acting as a vessel for information about said products, produce packaging is taking on the new task of surprising and delighting consumers through clever design. Appealing to children and parents primarily, this approach brings these products to life in a way that stands out on the shelf.
Trend themes
Themes within the Playful Produce trend
Three behaviours holding the trend together01
Playful Packaging
Produce packaging is taking on the new task of surprising and delighting consumers through clever design.
02
Kid-Friendly Branding
Designs go a long way in terms of appealing to young children with its animated characters.
03
Eco-Friendly Packaging
Sustainable packaging solution illustrates a brand's identity seamlessly and is designed with the earth's best interests in mind.
Industry implications
What the Playful Produce trend means for industry
Where the trend changes the playbookFor
Food Packaging
Produce packaging taking on the task of surprising and delighting consumers through clever design.
For
Consumer Goods
Appealing to young children with its animated characters and playful design.
For
Sustainability
Sustainable packaging solution with eco-friendly designs that are designed with the earth's best interests in mind.
Workshop question
In what way can you alter your brand's imagery to make it more playful, yet professional?
Trend signals
Trend signals for Playful Produce
Trend score 5.1 out of 10, from popularity 68%, activity 77%, freshness 8%.
Popularity68%
Activity77%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Asia-Pacific
Evidence
Examples of the Playful Produce trend
8 featured examples from Mar 24, 2015 to Aug 8, 2017CategoryMarketing
Animated Produce Packaging
This Raspberry Packaging Might Eat Your Fruit Before You Get a Chance
The Munch'n brand developed by Freshmax is a new and innovative method for produce packaging and brand building in the produce sector.
CategoryLifestyle
Jar-Shaped Pouch Packages
Wunderbar! Creative Agency Introduced a Fresh Design for Pickled Goods
Disruptive innovation opportunity to explore new packaging solutions in the food and beverage industry that are more sustainable and functional.
CategoryLifestyle
Clever Kiwi Branding
These Kiwi Snack Packs Include Personified and Animated Graphics
Opportunity for food packaging companies to explore innovative and personified designs for appealing to younger consumers.
CategoryLife-Stages
Animalistic Orange Packaging
NOMsters Boxes Feature Engaging Imagery of Fruit-Eating Beasts
Opportunities exist to innovate in the food and beverage industry by incorporating playful packaging designs and portion-controlled snacking options for children.
CategoryLifestyle
Nutrition-Promoting Candy Campaigns
Scholz & Friends Developed a Campaign for Fruit Consumption
Companies in the food packaging industry can innovate new packaging designs that make healthy options more visually appealing and enjoyable to consumers.
CategoryLifestyle
Graphic Pomegranate Packaging
Granada Pomegranate's Branding Encourages Sustainability
Companies in the food and beverage industry can benefit from sustainable packaging solutions to align with consumer values and enhance their brand image in the market.
CategoryMarketing
Fashionable Citrus Packing
'Naranja de Valencia' Elevates the Status of the Valencia Orange
Using upscale or branded packaging can help smaller producers stand out in a crowded market.
CategoryLifestyle
Orange Package Collections
CHUCHENG Oranges Boast Creative Single and Multi-Packs
The packaging industry can explore disruptive innovation by embracing creative designs that go beyond functional aspects and focus on aesthetics and user experience.
