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Wunderbar! Creative Agency Introduced a Fresh Design for Pickled Goods

 - May 30, 2017
References: & thedieline
Wunderbar! Creative Agency created a charming packaging system that will make most people do a double take—rather than just creating a set of modernly branded glass jars, the agency developed a conceptual design for jar-shaped pouch packages.

To add a flavorful twist to the way that pickled goods are traditionally packaged and presented, the agency created what it calls "the future of pickles from granny."

Instead of featuring a container that is large, heavy and prone to shattering, 'Babushka' takes the form of a plastic pouch packaging solution with a tear-off top that is much easier to remove than most hard-to-open lids. The old-meets-new packaging for pickled cucumbers and tomatoes also has the potential to be used as a portable, resealable system if a built-in closure is included.