National Pickle Day comes up on November 14th and to celebrate, Vlasic introduces the Jar of Pickles candle with the help of Ryan Porter. The two join forces for the comical and functional design, creating a hyper-realistic look of a pickle jar. It is made from wax that rests inside a class bottle enclosed by a metal lid and detailed with a Vlasic logo.
It has a dark green color that resembles the look of a pickle along with the light green nodding to brine. Bubbles are also added to create a realistic visual. The scent is also claimed to be identical to real pickles once the jar is cracked option -- it is now available to shop online.
Image Credit: Conagra Brands, PR Newswire
Key Themes Behind This Trend
- Novelty Candles
- Disruptive innovation opportunities exist for companies to create candles with unique and unexpected scents, shapes, and designs.
- Hyper-realistic Design
- Opportunities exist for companies to create products with hyper-realistic designs that mimic real-life objects.
- Humorous Collaborations
- There is an opportunity for companies to collaborate with celebrities or influencers to create humorous and unexpected products.
Where This Applies
- Home Decor
- Home decor companies can capitalize on the trend of novelty candles with unique designs and scents.
- Consumer Goods
- Consumer goods companies can explore hyper-realistic designs for their products to create a strong visual impact on consumers.
- Marketing/advertising
- Marketing and advertising companies can work with brands and influencers to create humorous and memorable campaigns that stand out.
